Which architecture is right for your business? Using Zeotap as an example, we explain the difference between zero-copy access and a native Snowflake integration.
Composable customer data platforms (CDPs) have long been more than a marketing term, but not every composable CDP works the same way. Some access a company’s Snowflake data via zero-copy, while others run entirely natively within the company’s own account. Using Zeotap as an example, this article explores what distinguishes these approaches from both a technical and strategic perspective. By the end, you will understand which architecture is best suited to which use case—and what to consider during procurement.
Basel, September 24, 2025 – World of Data (WoD) 2025 at Theater Basel was a resounding success. Around 370 participants from a wide range of industries seized the opportunity to connect, share knowledge and take away new impulses for their daily work with data.
Keynotes That Inspired
From the very start, the Opening Keynote by WWF Switzerland delivered goosebump moments: Franziska Tiefenauer and Michael Wolf impressively demonstrated how data analytics can help combat the climate crisis and the loss of biodiversity. The event closed on an emotional note with extreme mountaineer Dani Arnold, who – with powerful images and stories from his world of alpine climbing – drew striking parallels between challenges in the mountains and bold decision-making in business.
Real-World Insights From Leading Companies
Participants also greatly appreciated the variety of presentations: speakers from companies such as Roche, PostFinance, Swisscom, AXA, AMAG and Pilatus provided practical insights into their data cases. Whether sustainable data culture, modern architectures or concrete AI and analytics use cases – the program spanned the spectrum from strategic issues to operational solutions.
Partner Exhibition and Networking
Networking opportunities and the partner exhibition turned the day into a true industry meeting point. Among the technology partners present were Amplitude, AWS, Coalesce, Databricks, Datavault Builder, Denodo, Microsoft, Precisely, Snowflake, Stackable, Synabi and Veezoo. The evening concluded in a relaxed atmosphere with live music and continued conversations.
Discussing Future Issues in a Community Atmosphere
“World of Data shows year after year how vibrant and practice-oriented the data community is. What excites me most is the openness with which knowledge is shared and future challenges are discussed in this familiar setting,” said Klaus Blaschek, Founder and Managing Director of b.telligent. “Especially in times when companies depend on data-driven decisions, this kind of exchange is of immense value.”
Looking Ahead: World of Data 2026 in Munich
Those who missed World of Data 2025 in Basel will soon have another chance: on June 11, 2026, WoD returns to Munich – once again at the historic Nockherberg venue. More information and impressions from Basel are available at: www.worldofdata.com.
What started in 2014 as the “BI Congress” has since evolved into one of the leading events for data analytics, AI, and consulting in the DACH region. World of Data brings together data professionals, decision-makers, and software manufacturers in one day – dedicated to networking, celebration, and the exchange of trends and best practices in the data industry. From big data and cloud to AI and customer intelligence – WoD impresses with hands-on presentations, strong case studies, and an exhibition of innovative partners. Since 2023, the event has alternated annually between Germany and Switzerland. In 2024, around 850 participants from a wide range of industries came together in Munich.
b.telligent is a technology-agnostic consultancy specializing in data and AI. Around 400 employees across nine locations in Germany, Austria, Romania, and Switzerland support more than 500 clients along the entire data value chain: from strategy, analysis, conceptual design, and implementation through to operations and the continuous enhancement of solutions. b.telligent combines business consulting, technological implementation expertise, and deep AI expertise to turn data into sustainable business success.
Munich, September 29, 2026—Today, anyone building an AI application typically sends their data to a provider in the United States. But that is not the only option: Openly available language models can now be run on a company’s own servers or in a European cloud environment under its control. b.telligent now supports companies throughout this process—from identifying which use cases are worth pursuing to ongoing operations.
Munich, August 26, 2026—Deutsche Bahn is continuing its work on the D-QUANTUM Data Catalog together with b.telligent and Synabi Business Solutions. The kickoff for the next project phase took place on August 12. Plans include migrating to a new software version, streamlining processes, and adding AI governance capabilities.
Munich, July 16, 2026—b.telligent has once again been named one of Germany’s “Top Management Consultancies” in the latest Handelsblatt ranking. The technology-independent consultancy, which specializes in data and AI, ranks among the leading firms in five industries. This strong result underscores the quality of its consulting services and highlights the growing importance of robust data and AI applications in markets where companies need to modernize operations, make better-informed decisions, and meet regulatory requirements.