As every year, World of Data 2026 brings together decision-makers, practitioners and technology providers from data, analytics and AI. The program centers on five key topics that are currently top of mind for modern enterprises: artificial intelligence, data strategy, data architecture, change management, and MarTech.
More Than Just a Collection of Tools
“Marketing organizations today need more than isolated tools. They need a clear interplay of data, technology, processes and accountability,” says Kai Kalchthaler, Managing Director of b.telligent, the organizer of WoD. “That’s exactly what the MarTech focus at World of Data is about: we show what companies have already implemented successfully and what others can learn from these experiences for their own projects.”
MarTech as an Integrated Ecosystem
In the MarTech focus area, visitors will experience how customer data platforms, marketing automation, marketing resource management, digital analytics, customer lifetime value and AI applications work together in practice. Selected customer projects and technology partners will demonstrate how to build, integrate and scale modern MarTech stacks.
The focus is not on generic AI hype, but on concrete use cases: smart audience segmentation, real-time behavior analytics, AI-supported digital analytics approaches, AI agents, and better control of marketing budgets through data-driven models.
“AI is not changing marketing as an isolated function, but through its interplay with data quality, architecture and operational processes,” says Sebastian Amtage, founder and Managing Director of b.telligent. “World of Data brings these perspectives together. Our guests experience how technology becomes real ability to act: better decisions, more precise customer engagement, and greater transparency around impact and value contribution.”
Real-World Examples From the MarTech Focus
In real cases, speakers from different industries show how and with which technologies MarTech is already being used successfully:
- DFL Deutsche Fußball Liga: personalized fan experiences with zero- and first-party data, a Fan Data Lake and Tealium as the CDP.
- Tonies: implementation and activation of Amplitude Analytics across web and app.
- Mytheresa: building an internal attribution engine for greater data sovereignty and customer journey transparency.
- OTTO: customer lifetime value modeling to steer marketing decisions more precisely.
- Cornelsen: integration of MARMIND and SAP for connected marketing processes, data and teams.
Technology partners such as Amplitude, Tealium and Entirely AI with MARMIND will also show how AI capabilities like audience segmentation, analytics features and AI agents can be integrated into existing MarTech setups.
Concrete Takeaways for Marketing Leaders
The MarTech focus is aimed at marketing, CRM, e-commerce, product, data and analytics leaders who want to evolve their marketing stack strategically. They will find answers to key questions: How can CDPs, marketing automation, MRM and analytics be meaningfully orchestrated? How can AI applications be integrated into existing processes? And how do data, technology and organization combine to create measurable marketing success?
These questions will be addressed at WoD. Participants will leave not only with inspiration, but with concrete ideas for how they can further develop architecture, data foundations, processes and use cases in their own organizations.
World of Data 2026 at a Glance
- When: June 11, 2026
- Where: Munich
- Key topics: Artificial intelligence, MarTech, data strategy, data architecture, change management
- Content: Over 40 sessions on data, AI and analytics, masterclasses and partner exhibits
- Networking: Around 700 participants from the DACH region
- More information and tickets: www.worldofdata.com
🛈 Image source: AI-generated
