An integrated Marketing Resource Management (MRM) solution is far more than just another tool in the system landscape. It becomes your central platform for managing and efficiently utilizing marketing resources, digital assets, budgets, campaigns, content, and approvals in one place. This significantly improves transparency, quality, and the ROI of your marketing activities. In this article, we outline different paths to successful integration and help you identify the best solution for your specific needs.
Munich, 21 October 2020 – For the sixth successive year, Vogel IT Media's specialist portals announced the winners of their "Readersʼ Choice Award". Readers of the specialist IT media voted in an open poll for the companies whose pioneering technologies or particularly exciting products or concepts made them stand out from the crowd. This year's Gold award in the Big Data Consulting category went to b.telligent.
With its insider portals Data Center Insider, IP Insider, Security Insider, Storage Insider, Cloud Computing Insider, Big Data Insider and Dev Insider, the Vogel Communications Group has developed a trusted portal network for its professional IT readership. Each year since 2017, the editorial team has made it their mission to give due recognition to companies whose innovative work has impressed during the year. From April to August, readers were invited to participate in a readers' poll by choosing their own favorites from the editors' shortlist.
Virtual award ceremony with some surprise packages
Due to the current circumstances, alternative arrangements had to be made for this year's award ceremony, which has traditionally been held as part of a gala dinner. A few weeks ago, all finalists received a dial-in link to the virtual award ceremony as well as a postal package with instructions to open only during the live event. All the participants were therefore able to watch as the nominees in the various categories opened their awards and discovered what place they would take on the winners' podium.
"We are delighted that b.telligent won the Gold Award in the Big Data Consulting category," said Klaus Blaschek, founder and CEO of b.telligent, who opened the award package on behalf of the company. "The shortlisting by the expert jury and confirmation by the readers' votes means a great deal to us," said Blaschek. "It shows that b.intelligent is not only held in high regard by its customers and partners but also by this influential group of impartial IT professionals."
b.telligent CEO Klaus Blaschek with the Gold Award in the category Big Data Consulting
b.telligent is a technology-independent consultancy specializing in analytics and data management. With over 400 employees at nine locations in Germany, Austria, Romania, and Switzerland, b.telligent supports companies throughout the entire data value chain – from strategy and analysis to design and implementation, right through to operational management and the continued development of their solutions. The company's services focus on optimizing business processes, as well as customer and supplier relationships.
Munich, January 15, 2026 – Databricks is currently one of the most widely discussed topics in the Data & AI space. But how is the platform actually used in real-world projects? In a new episode of the podcast “AI or DIE,” hosted by Andreas Wiener, Sven Kühne and Lukas Erlenbach provide answers. The two b.telligent consultants speak openly about typical customer scenarios, proven implementation approaches, and who Databricks is truly relevant for.
Munich, December 3, 2025 – According to the Lünendonk® Study 2025/2026 “The Market for Data&AI Services in Germany”, b.telligent is once again among the top three specialists in the category of Data and AI portfolio breadth and depth. The current study also shows that the effective use of data and the continued rise in the importance of Artificial Intelligence (AI) are driving major transformations within companies. These changes often require extensive expertise and can typically only be tackled with the support of end-to-end consultancies and IT service providers such as b.telligent.
Munich, November 11, 2025 – Ticket sales for World of Data (WoD) 2026 start today. The WoD is one of the leading conferences for data analytics, AI, and consulting in the DACH region. After the data community gathered for WoD 2025 in Basel, the event will return to Munich on June 11, 2026, at the historic Nockherberg venue.