An integrated Marketing Resource Management (MRM) solution is far more than just another tool in the system landscape. It becomes your central platform for managing and efficiently utilizing marketing resources, digital assets, budgets, campaigns, content, and approvals in one place. This significantly improves transparency, quality, and the ROI of your marketing activities. In this article, we outline different paths to successful integration and help you identify the best solution for your specific needs.
Munich, 2nd November 2022 – Every year, the auditing and consulting firm EY honours outstanding entrepreneurship, innovative drive and personal commitment with an "Entrepreneur Of The Year" award. Among the finalists in this year's category of family business are b.telligent founders and managing directors Sebastian Amtage and Klaus Blaschek.
How do you shape the new economic environment? And who drives the German economy with their visions, ambitions and commitment? These and many other questions are the focus of the "EY Entrepreneur Of The Year 2022" award. For the 26th time already, EY honours the best entrepreneurs of owner-managed companies worldwide with one of the most prestigious awards for entrepreneurial excellence. Challenges facing the economy and society as a whole are constantly developing: Climate change, geopolitical crises, the still noticeable effects of the pandemic, as well as disruptive technical innovations and the resultant convergence of entire sectors require unprecedented flexibility in the thoughts and actions of all those involved. For this reason, evaluation criteria such as sustainability of business models, innovation, transformation, leadership and social responsibility are particularly at the focus during selection of the award winners by an independent jury of renowned experts.
Steffen Schwesig (left) and Markus Fischer (right) handed over the finalist award to Sebastian Amtage and Klaus Blaschek (center)
b.telligent founders: Finalists for "Entrepreneur Of The Year 2022"
Sebastian Amtage and Klaus Blaschek are among the finalists in the 4 categories comprising "family business", "innovation", "sustainability" and "new companies". In mid-October, they were delighted to receive their finalist awards, presented by Markus Fischer (partner, M&A advisor at EY) and Steffen Schwesig (regional manager at LGT Bank). "This award is a great honour for both of us," said Sebastian Amtage at the ceremony. "As entrepreneurs, our responsibility now, more than ever, reaches far beyond 'simple' corporate management. With its award, EY takes precisely these challenges into account. This award therefore means a lot to us," says Amtage. Klaus Blaschek, who founded b.telligent together with Amtage in 2004, adds: "The award not only acknowledges our actions, but also those of the entire b.telligent staff. We have an incredibly strong team at our side, without whom this success would not have been possible. We all won the award together."
b.telligent founders Sebastian Amtage and Klaus Blaschek at EY's award gala.
About the competition titled "EY Entrepreneur Of The Year"
EY Germany has been honouring outstanding entrepreneurs for 26 years now. The competition is supported by renowned companies and media organizations. These include the private banking and asset management group LGT, the Frankfurter Allgemeine newspaper and Manager magazine. In addition to honouring successful entrepreneurs, EY also promotes young entrepreneurs via a "EY NextGen Academy" program held at renowned international business schools. Further information is available at http://www.de.ey.com/eoy.
b.telligent is a technology-independent consultancy specializing in analytics and data management. With over 400 employees at nine locations in Germany, Austria, Romania, and Switzerland, b.telligent supports companies throughout the entire data value chain – from strategy and analysis to design and implementation, right through to operational management and the continued development of their solutions. The company's services focus on optimizing business processes, as well as customer and supplier relationships.
Munich, January 15, 2026 – Databricks is currently one of the most widely discussed topics in the Data & AI space. But how is the platform actually used in real-world projects? In a new episode of the podcast “AI or DIE,” hosted by Andreas Wiener, Sven Kühne and Lukas Erlenbach provide answers. The two b.telligent consultants speak openly about typical customer scenarios, proven implementation approaches, and who Databricks is truly relevant for.
Munich, December 3, 2025 – According to the Lünendonk® Study 2025/2026 “The Market for Data&AI Services in Germany”, b.telligent is once again among the top three specialists in the category of Data and AI portfolio breadth and depth. The current study also shows that the effective use of data and the continued rise in the importance of Artificial Intelligence (AI) are driving major transformations within companies. These changes often require extensive expertise and can typically only be tackled with the support of end-to-end consultancies and IT service providers such as b.telligent.
Munich, November 11, 2025 – Ticket sales for World of Data (WoD) 2026 start today. The WoD is one of the leading conferences for data analytics, AI, and consulting in the DACH region. After the data community gathered for WoD 2025 in Basel, the event will return to Munich on June 11, 2026, at the historic Nockherberg venue.