Which architecture is right for your business? Using Zeotap as an example, we explain the difference between zero-copy access and a native Snowflake integration.
Composable customer data platforms (CDPs) have long been more than a marketing term, but not every composable CDP works the same way. Some access a company’s Snowflake data via zero-copy, while others run entirely natively within the company’s own account. Using Zeotap as an example, this article explores what distinguishes these approaches from both a technical and strategic perspective. By the end, you will understand which architecture is best suited to which use case—and what to consider during procurement.
Basel, April 11, 2025 – The 2025 edition of World of Data (WoD), one of the leading events for data analytics, AI, and consulting in the DACH region, will return to Switzerland on September 18, 2025. Following a sold-out premiere in 2023, this year’s event will take place at the larger Theater Basel. 450 participants will be welcomed to a diverse program featuring hands-on presentations, inspiring keynotes, and an exhibition of renowned technology partners.
"WoD is more than just an event – it's a place for exchange, inspiration, and networking. It’s not only about sharing ideas, but about discussing how companies can actively advance their data strategies," says Klaus Blaschek, Founder and Managing Director of b.telligent, the events host.
Top Speakers and Real-World Insights
Around 25 highly relevant and diverse presentations from a wide range of industries and corporate functions will be featured in Basel. Among them, the following three data experts will provide valuable insights into their daily work with data:
Marianne Temerowski, People Lead Data Services at Swisscom, will speak on the topic "AI and Values", exploring why artificial intelligence is not just a tool, but one deeply influenced by our personal and cultural values.
Marcus Bitterlich, Head of BI & Solution at Pilatus Aircraft Ltd, will share insights on modern data architectures and their impact on organizations and data platforms.
Irfan Yasar, Head of Data & Analytics at AMAG, will demonstrate how integrated planning processes can be efficiently implemented using Power BI and write-back functionality – from budget planning to forecasting.
"WoD brings together data professionals, decision-makers, and technology providers. Especially in the data world, there are so many exciting approaches. WoD is all about sharing these ideas so we can learn from each other and grow together," adds Klaus Blaschek.
Technology Partners Live on Site
In addition to the practice-oriented presentations, visitors can look forward to a partner exhibition featuring 10 technology providers showcasing their latest tools and solutions, including:
AWS (Amazon Web Services): Market leader in cloud computing and infrastructure
2150 Datavault Builder: Provider of solutions for building and managing Data Vaults for modern data warehouses
Veezoo: Specialist in AI-powered self-service business intelligence and data analytics
A Data Event in a Unique Location
World of Data 2025 will be held at Theater Basel – a central and well-connected venue that is particularly close to the organizers’ hearts. "Theater Basel creates an inspiring atmosphere that encourages creative and productive exchange. It’s the perfect place to explore the future of the data industry together," says Klaus Blaschek.
What: World of Data 2025
450 participants
25 practical presentations
10 technology partners
Where: Theater Basel When: 18 September 2025
Ticket Sales – Secure Your Spot Now
Ticket sales for World of Data 2025 are already underway. Day passes, including access to the evening event, are available for CHF 499. The evening event can also be booked separately for CHF 179.
What started in 2014 as the “BI Congress” has since evolved into one of the leading events for data analytics, AI, and consulting in the DACH region. World of Data brings together data professionals, decision-makers, and software manufacturers in one day – dedicated to networking, celebration, and the exchange of trends and best practices in the data industry. From big data and cloud to AI and customer intelligence – WoD impresses with hands-on presentations, strong case studies, and an exhibition of innovative partners. Since 2023, the event has alternated annually between Germany and Switzerland. In 2024, around 850 participants from a wide range of industries came together in Munich.
b.telligent is a technology-agnostic consultancy specializing in data and AI. Around 400 employees across nine locations in Germany, Austria, Romania, and Switzerland support more than 500 clients along the entire data value chain: from strategy, analysis, conceptual design, and implementation through to operations and the continuous enhancement of solutions. b.telligent combines business consulting, technological implementation expertise, and deep AI expertise to turn data into sustainable business success.
Munich, September 29, 2026—Today, anyone building an AI application typically sends their data to a provider in the United States. But that is not the only option: Openly available language models can now be run on a company’s own servers or in a European cloud environment under its control. b.telligent now supports companies throughout this process—from identifying which use cases are worth pursuing to ongoing operations.
Munich, August 26, 2026—Deutsche Bahn is continuing its work on the D-QUANTUM Data Catalog together with b.telligent and Synabi Business Solutions. The kickoff for the next project phase took place on August 12. Plans include migrating to a new software version, streamlining processes, and adding AI governance capabilities.
Munich, July 16, 2026—b.telligent has once again been named one of Germany’s “Top Management Consultancies” in the latest Handelsblatt ranking. The technology-independent consultancy, which specializes in data and AI, ranks among the leading firms in five industries. This strong result underscores the quality of its consulting services and highlights the growing importance of robust data and AI applications in markets where companies need to modernize operations, make better-informed decisions, and meet regulatory requirements.