An integrated Marketing Resource Management (MRM) solution is far more than just another tool in the system landscape. It becomes your central platform for managing and efficiently utilizing marketing resources, digital assets, budgets, campaigns, content, and approvals in one place. This significantly improves transparency, quality, and the ROI of your marketing activities. In this article, we outline different paths to successful integration and help you identify the best solution for your specific needs.
Munich / San Francisco, June 4, 2025 – b.telligent, one of the leading consultancies in data, analytics, and AI, has been named EMEA Data Cloud Services Innovation Partner of the Year by Snowflake, the AI Data Cloud company, at Snowflake Summit 2025 in San Francisco. With this award, b.telligent has been recognized for delivering exceptional customer success by leveraging the AI Data Cloud to drive data-powered and forward-thinking business transformation.
Data Consulting That Delivers Results
b.telligent delivers proven architectural concepts, innovative approaches like Data Mesh, and consistent implementation of governance and automation strategies – from midsize companies to large enterprises. The outcome: scalable, maintainable, and future-proof data platforms tailored to the needs of diverse industries.
“We’re absolutely thrilled about this recognition – it confirms that our vision for modern data architecture is on the right track,” said Helene Fuchs, Domain Lead Data Platform and Data Management, b.telligent. “With Snowflake as our platform and partner, we’ve reliably guided our clients to the next level for years – preparing them for AI and advanced analytics.”
Technology Meets Strategy
“The long-term success that b.telligent has helped achieve for our joint customers is a prime example of true innovation and effective partnership,” said Lukasz Chlipala, Director Regional Partners Germany, Snowflake. “This award honors not only their outstanding technical expertise, but also b.telligent’s role in advancing the AI Data Cloud ecosystem in the region.”
“For us, delivering tangible value to our clients always comes first,” said Klaus Blaschek, Founder and CEO, b.telligent. “Being recognized by Snowflake in this way shows that the work of our consulting team truly makes an impact – in the market, with our customers, and across the data community.”
Successful Cooperation
This award marks another milestone in the ongoing cooperation between b.telligent and Snowflake – with a clear focus on innovation, scalability, and customer value. Building on their strong partnership as “Snowflake Migration Partner of the Year 2024” in Germany and “Snowflake Service Partner of the Year 2024” in the Alps Region, and backed by a multidisciplinary team of data engineers, cloud architects, and AI experts, b.telligent is recognized as one of the leading Snowflake Elite Services Partners in the EMEA region.
Happy faces: b.telligent's Snowflake team celebrates the award win in San Francisco
b.telligent is a technology-independent consultancy specializing in analytics and data management. With over 400 employees at nine locations in Germany, Austria, Romania, and Switzerland, b.telligent supports companies throughout the entire data value chain – from strategy and analysis to design and implementation, right through to operational management and the continued development of their solutions. The company's services focus on optimizing business processes, as well as customer and supplier relationships.
Munich, January 15, 2026 – Databricks is currently one of the most widely discussed topics in the Data & AI space. But how is the platform actually used in real-world projects? In a new episode of the podcast “AI or DIE,” hosted by Andreas Wiener, Sven Kühne and Lukas Erlenbach provide answers. The two b.telligent consultants speak openly about typical customer scenarios, proven implementation approaches, and who Databricks is truly relevant for.
Munich, December 3, 2025 – According to the Lünendonk® Study 2025/2026 “The Market for Data&AI Services in Germany”, b.telligent is once again among the top three specialists in the category of Data and AI portfolio breadth and depth. The current study also shows that the effective use of data and the continued rise in the importance of Artificial Intelligence (AI) are driving major transformations within companies. These changes often require extensive expertise and can typically only be tackled with the support of end-to-end consultancies and IT service providers such as b.telligent.
Munich, November 11, 2025 – Ticket sales for World of Data (WoD) 2026 start today. The WoD is one of the leading conferences for data analytics, AI, and consulting in the DACH region. After the data community gathered for WoD 2025 in Basel, the event will return to Munich on June 11, 2026, at the historic Nockherberg venue.