STAEDTLER Sets Its Course for Data & AI, Guided by Use Cases
Munich, October 28, 2026—STAEDTLER SE is one of the world’s leading manufacturers of writing, coloring, drawing, and modeling products and one of Germany’s oldest industrial companies. Together with data and AI consultancy b.telligent, the company developed a robust data and AI strategy in just twelve weeks. The starting point was a question: What do the business functions want to achieve with their data? This yielded more than 40 prioritized use cases. They provided the basis for selecting Microsoft Fabric and developing a roadmap for the next two years.















