CDP providers at the focus: Arm Treasure Data
The CDP from Arm Treasure Data reduces, among other things, the need for data cleansing - what else can the CDP do? The answer is here!
Small cause, large effect: Filters in SAP BW
Do you want to set a query filter but nothing works? This needs to be considered in SAP BW queries to achieve efficient performance reporting - read now!
CDP providers at the focus: Tealium
With Tealium's Customer Data Platform you can collect and link digital data in no time at all and thus avoid data silos!
Reinforcement Learning & Bayesian Statistics - Part 2
TensorFlow Probability is a hot new tool from Google. We blend it with some Bayesian Statistics to make reinforcement learning less data-hungry.
Reinforcement Learning & Bayesian Statistics - Part 1
In this article, you will learn how Bayesian Statistics is related to reinforcement learning and might make the latter less data-hungry.
Are you data-driven? Or is it the noise that drives you?
A modern organization should base decisions on data, not gut feeling. But what if that data contains more random fluctuation than meaningful information?
CDP providers at the focus: Evergage
With Evergage CDP, online user data can be analyzed and used for real-time personalization. Read more here!
SAP BO 4.2 SP07 and a look into the future
Learn all about SP07, the last SupportPack for SAP BO 4.2 and get an outlook on SAP BO 4.3, which will be released at the end of 2019!
CDP – the new silver bullet in marketing? - Part 3
Find out which factors you should focus on when evaluating customer data platform tools in the third article of our CDP blog series!
CDP providers at the focus: Commanders Act
Commanders Act's Customer Data Platform enables marketing experts to develop multi-level cross-channel campaigns - find out more here!
Successful digital marketing through correct data
Always keeping an eye on the Customer Journey? In our latest blog post we show you how it works - read it now and find answers!
Causal inference - the eternal question of "why"
Can we identify causes and effects in our data? Find the answer in our latest blog post - read it now!
CDP – the new silver bullet in marketing? - Part 2
In the second part of our CDP blog series you can find out which projects a CDP fits to and which use cases are used for which CDP categories!
Snowflake: Extending On-Premises Data Solutions
In this blog post Klaus Blaschek shows how to extend step by step data solutions on-premises to Snowflake. Read it now!
Optimization with distinct count
Find out how Distinct Count can save you time - read on and find answers right now!
CDP providers in the focus: CrossEngage
CrossEngage's Customer Data Platform enables marketing experts to develop multi-level cross-channel campaigns - find out more here!
CDP Vendors Spotlight: Optimove
With Optimove's Customer Data Platform, marketing experts can optimize their campaigns analytically - find out more here!
Customer data platform - overview of categories
What classifications of Customer Data Platforms are there actually among the tool providers on the market? Our colleague Alexander Nitsche explains!
CDP - the new silver bullet in marketing? - Part 1
You want to know the difference between CDP and Marketing Automation? Read the first part of our blog series about Customer Data Platforms!
BCBS 239 - an opportunity for efficient BI
Read now in the blog post how the implementation of BCBS 239 can be seen as an opportunity for the design of an efficient BI landscape!