MarTech Capabilities
In this article we ask the question: Which setup do I need to actually make my MarTech stack operational?
MarTech: What the trend promises – and what it delivers
In this article you will learn more about the meaning and function of MarTech and how you can implement the tool in your company.
Python in Power BI
How do you use Python in Power BI, what options are there for visualization and reporting, and what do you have to watch out for? We'll show you!
How to optimize your CRM System
What exactly is CRM and how can I optimize my measures even further? We get to the bottom of this question in our blog post.
Targeted Contact based on Trigger
Individual exchange instead of pure information? We show you how to meet the needs of your customers: with a personalized customer journey.
Fast introduction to a professional data hub with dbt and
Would you like a rapid introduction to a data hub or warehouse with a smart framework and a flat learning curve? Welcome to dbt and Snowflake!
WhereScape 3D: Dealing with model conversion rules
Model conversion rules in WhereScape: Discover important best practices, tips and tricks in this blog post to help you get started.
Using grid variables in Matillion (Part 2)
In this blog series we show how to build a simple generic ODS with Matillion and demonstrate the use of grid variables.
Using grid variables in Matillion (Part 1)
In this blog series we show how to build a simple generic ODS with Matillion and demonstrate the use of grid variables.
Three basics of BI quality management
Why is BI quality so problematic? This article helps consider the topic of BI quality management comprehensively.
Visualizations in reports
Learn in this article about the most important tips that tell you what to consider when creating visualizations in reports!
Child´s game "Guess Who": for Data Science enthusiasts
Read part 2 of the article to find out how Data Science can be used to develop the perfect winning strategy for the children's game "Guess Who?".
Data Science for kids: how to win at "Guess Who?"
The child's game "Guess who?": How to win and which question you should definitely ask first in the game is shown in part 1 of the article series.
Why data catalogs are more important than ever
Those who use data governance in a smart and agile manner receive an indispensable added value in addition to the security of managing their data in complian
From DWH to high-performance cloud platform
More performant, more flexible, faster loading – just some of the powerful arguments for a data warehouse in the cloud. Pity about the migration!
Recommender systems 3: Personalized recommender systems
Part 3 shows the capabilities of personalized recommender systems, the advantages of machine learning methods, and outlines ways to measure the success.
Recommender systems 2: Non-personalized processes
This blog post provides an overview of the underlying algorithms of modern recommender systems and facilitates the selection of suitable recommenders.
CDP providers at the focus: Exponea
CDP provider Exponea calls itself a Customer Data & Experience Platform and thus covers such a wide range of functionalities.
CDP providers at the focus: BlueVenn
The CDP provider BlueVenn offers two products that can be licensed independently of each other. Our article shows what these products represent.
Great Expectations
Data quality checks are important, but not always possible due to a lack of tools. This article shows how to close this gap using Pipeline Test.
Callback Service