b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Arm Treasure Data

The CDP from Arm Treasure Data reduces, among other things, the need for data cleansing - what else can the CDP do? The answer is here!

» read more

b.telligent Blog: Data Warehouse & Business Intelligence

Small cause, large effect: Filters in SAP BW

Do you want to set a query filter but nothing works? This needs to be considered in SAP BW queries to achieve efficient performance reporting - read now!

» read more

b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Tealium

With Tealium's Customer Data Platform you can collect and link digital data in no time at all and thus avoid data silos!

» read more

b.telligent Blog: Data Science

Reinforcement Learning & Bayesian Statistics - Part 2

TensorFlow Probability is a hot new tool from Google. We blend it with some Bayesian Statistics to make reinforcement learning less data-hungry.

» read more

b.telligent Blog: Data Science

Reinforcement Learning & Bayesian Statistics - Part 1

In this article, you will learn how Bayesian Statistics is related to reinforcement learning and might make the latter less data-hungry.

» read more

b.telligent Blog: Data Science

Are you data-driven? Or is it the noise that drives you?

A modern organization should base decisions on data, not gut feeling. But what if that data contains more random fluctuation than meaningful information?

» read more

b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Evergage

With Evergage CDP, online user data can be analyzed and used for real-time personalization. Read more here!

» read more

b.telligent Blog: Reporting

SAP BO 4.2 SP07 and a look into the future

Learn all about SP07, the last SupportPack for SAP BO 4.2 and get an outlook on SAP BO 4.3, which will be released at the end of 2019!

» read more

b.telligent Blog: Customer Intelligence Insights

CDP – the new silver bullet in marketing? - Part 3

Find out which factors you should focus on when evaluating customer data platform tools in the third article of our CDP blog series!

» read more

b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Commanders Act

Commanders Act's Customer Data Platform enables marketing experts to develop multi-level cross-channel campaigns - find out more here!

» read more

b.telligent Blog: Customer Intelligence Insights

Successful digital marketing trough correct data

Always keeping an eye on the Customer Journey? In our latest blog post we show you how it works - read it now and find answers!

» read more

b.telligent Blog: Data Science

Causal inference - the eternal question of "why"

Can we identify causes and effects in our data? Find the answer in our latest blog post - read it now!

» read more

b.telligent Blog: Customer Intelligence Insights

CDP – the new silver bullet in marketing? - Part 2

In the second part of our CDP blog series you can find out which projects a CDP fits to and which use cases are used for which CDP categories!

» read more

b.telligent Blog: Reporting

Snowflake: Extending On-Premises Data Solutions

In this blog post Klaus Blaschek shows how to extend step by step data solutions on-premises to Snowflake. Read it now!

» read more

b.telligent Blog: Data Warehouse & Business Intelligence

Optimization with distinct count

Find out how Distinct Count can save you time - read on and find answers right now!

» read more

b.telligent Blog: Customer Intelligence Insights

CDP providers in the focus: CrossEngage

CrossEngage's Customer Data Platform enables marketing experts to develop multi-level cross-channel campaigns - find out more here!

» read more

b.telligent Blog: Customer Intelligence Insights

CDP Vendors Spotlight: Optimove

With Optimove's Customer Data Platform, marketing experts can optimize their campaigns analytically - find out more here!

» read more

b.telligent Blog: Customer Intelligence Insights

Customer data platform - overview of categories

What classifications of Customer Data Platforms are there actually among the tool providers on the market? Our colleague Alexander Nitsche explains!

» read more

b.telligent Blog: Customer Intelligence Insights

CDP - the new silver bullet in marketing? - Part 1

You want to know the difference between CDP and Marketing Automation? Read the first part of our blog series about Customer Data Platforms!

» read more

b.telligent Blog: Data Warehouse & Business Intelligence

BCBS 239 - an opportunity for efficient BI

Read now in the blog post how the implementation of BCBS 239 can be seen as an opportunity for the design of an efficient BI landscape!

» read more