Performance insights via the MRM monitoring component
How to know more than your controller? Reports and intelligent dashboards allow you can take your marketing management to the next level!
Automating marketing workflows with MRM software
Automate marketing workflows and increase efficiency? We will show you how to optimize marketing processes with MRM and always remain up-to-date.
A MRM software solution’s planning component
What are the advantages of planning marketing with an MRM tool? How to obtain an overview of your marketing activities? We will show how!
Marketing resource management: An overview of providers
Do you find marketing management via Excel old-school? We do too! That's why we'll show how you can do better with marketing resource management (MRM).
May the MarTech be with you – but how?
In the final article in our journey through MarTech, we'd like to offer you another short guide: four steps to a successful CRM strategy.
What's the relationship between cookies and consent?
Consent to the use of data from websites, apps, etc. – everyone wants it, but who really documents it properly? We reveal how it should be done!
Consent management: How can I use my customers' data?
Anyone using data needs consent to do so – preferably obtained via a system that is transparent, properly documented, convenient and automated. Is that
MarTech architecture: A map in the technology labyrinth
How can one counter the increasing complexity in marketing? Very simple: With a map! Our MarTech architecture provides orientation!
The do's and don'ts of selecting a marketing cloud
Wie Du die Stolpersteine beim Einsatz einer Marketing Cloud umgehen kannst, zeigt Dir dieser Blogbeitrag!
Automating marketing processes with MRM software
Are your marketing processes efficient? Or do you spend a lot of time on control & communication instead of value-adding work?
MarTech Capabilities
In this article we ask the question: Which setup do I need to actually make my MarTech stack operational?
MarTech: What the trend promises – and what it delivers
In this article you will learn more about the meaning and function of MarTech and how you can implement the tool in your company.
How to optimize your CRM System
What exactly is CRM and how can I optimize my measures even further? We get to the bottom of this question in our blog post.
Targeted Contact based on Trigger
Individual exchange instead of pure information? We show you how to meet the needs of your customers: with a personalized customer journey.
CDP providers at the focus: Exponea
CDP provider Exponea calls itself a Customer Data & Experience Platform and thus covers such a wide range of functionalities.
CDP providers at the focus: BlueVenn
The CDP provider BlueVenn offers two products that can be licensed independently of each other. Our article shows what these products represent.
Reducing Complexity in Campaign Management
Coordinate all marketing resources perfectly with targeted marketing resource management within the framework of campaign management - read on now!
CDP providers at the focus: Segment
Here you can find out which functions the Customer Data Platform from Segment has and which advantages result for you when using it!
CDP providers at the focus: Arm Treasure Data
The CDP from Arm Treasure Data reduces, among other things, the need for data cleansing - what else can the CDP do? The answer is here!
CDP providers at the focus: Tealium
With Tealium's Customer Data Platform you can collect and link digital data in no time at all and thus avoid data silos!
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