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Automating marketing processes with MRM software

Sind Deine Marketingprozesse effizient? Oder verbringst Du viel Zeit mit Steuerung & Kommunikation statt wertschöpfender Arbeit? Wir zeigen, wies besser geht

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MarTech Capabilities

In this article we ask the question: Which setup do I need to actually make my MarTech stack operational?

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MarTech: What the trend promises – and what it delivers

In this article you will learn more about the meaning and function of MarTech and how you can implement the tool in your company.

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b.telligent Blog: Customer Intelligence Insights

How to optimize your CRM System

What exactly is CRM and how can I optimize my measures even further? We get to the bottom of this question in our blog post.

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b.telligent Blog: Customer Intelligence Insights

Targeted Contact based on Trigger

Individual exchange instead of pure information? We show you how to meet the needs of your customers: with a personalized customer journey.

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Exponea

CDP provider Exponea calls itself a Customer Data & Experience Platform and thus covers such a wide range of functionalities.

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: BlueVenn

The CDP provider BlueVenn offers two products that can be licensed independently of each other. Our article shows what these products represent.

 

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b.telligent Blog: Customer Intelligence Insights

Reducing Complexity in Campaign Management

Coordinate all marketing resources perfectly with targeted marketing resource management within the framework of campaign management - read on now!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Segment

Here you can find out which functions the Customer Data Platform from Segment has and which advantages result for you when using it!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Arm Treasure Data

The CDP from Arm Treasure Data reduces, among other things, the need for data cleansing - what else can the CDP do? The answer is here!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Tealium

With Tealium's Customer Data Platform you can collect and link digital data in no time at all and thus avoid data silos!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Evergage

With Evergage CDP, online user data can be analyzed and used for real-time personalization. Read more here!

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b.telligent Blog: Customer Intelligence Insights

CDP – the new silver bullet in marketing? - Part 3

Find out which factors you should focus on when evaluating customer data platform tools in the third article of our CDP blog series!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Commanders Act

Commanders Act's Customer Data Platform enables marketing experts to develop multi-level cross-channel campaigns - find out more here!

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b.telligent Blog: Customer Intelligence Insights

Successful digital marketing through correct data

Always keeping an eye on the Customer Journey? In our latest blog post we show you how it works - read it now and find answers!

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b.telligent Blog: Customer Intelligence Insights

CDP – the new silver bullet in marketing? - Part 2

In the second part of our CDP blog series you can find out which projects a CDP fits to and which use cases are used for which CDP categories!

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b.telligent Blog: Customer Intelligence Insights

CDP providers in the focus: CrossEngage

CrossEngage's Customer Data Platform enables marketing experts to develop multi-level cross-channel campaigns - find out more here!

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b.telligent Blog: Customer Intelligence Insights

CDP Vendors Spotlight: Optimove

With Optimove's Customer Data Platform, marketing experts can optimize their campaigns analytically - find out more here!

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b.telligent Blog: Customer Intelligence Insights

Customer data platform - overview of categories

What classifications of Customer Data Platforms are there actually among the tool providers on the market? Our colleague Alexander Nitsche explains!

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b.telligent Blog: Customer Intelligence Insights

CDP - the new silver bullet in marketing? - Part 1

You want to know the difference between CDP and Marketing Automation? Read the first part of our blog series about Customer Data Platforms!

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