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May the MarTech be with you – but how?

In the final article in our journey through MarTech, we'd like to offer you another short guide: four steps to a successful CRM strategy.

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What's the relationship between cookies and consent?

Consent to the use of data from websites, apps, etc. – everyone wants it, but who really documents it properly? We reveal how it should be done!

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Consent management: How can I use my customers' data?

Anyone using data needs consent to do so – preferably obtained via a system that is transparent, properly documented, convenient and automated. Is that

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MarTech architecture: A map in the technology labyrinth

How can one counter the increasing complexity in marketing? Very simple: With a map! Our MarTech architecture provides orientation!

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The do's and don'ts of selecting a marketing cloud

Wie Du die Stolpersteine beim Einsatz einer Marketing Cloud umgehen kannst, zeigt Dir dieser Blogbeitrag!

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Automating marketing processes with MRM software

Are your marketing processes efficient? Or do you spend a lot of time on control & communication instead of value-adding work?

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MarTech Capabilities

In this article we ask the question: Which setup do I need to actually make my MarTech stack operational?

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MarTech: What the trend promises – and what it delivers

In this article you will learn more about the meaning and function of MarTech and how you can implement the tool in your company.

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b.telligent Blog: Customer Intelligence Insights

How to optimize your CRM System

What exactly is CRM and how can I optimize my measures even further? We get to the bottom of this question in our blog post.

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b.telligent Blog: Customer Intelligence Insights

Targeted Contact based on Trigger

Individual exchange instead of pure information? We show you how to meet the needs of your customers: with a personalized customer journey.

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Exponea

CDP provider Exponea calls itself a Customer Data & Experience Platform and thus covers such a wide range of functionalities.

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: BlueVenn

The CDP provider BlueVenn offers two products that can be licensed independently of each other. Our article shows what these products represent.

 

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b.telligent Blog: Customer Intelligence Insights

Reducing Complexity in Campaign Management

Coordinate all marketing resources perfectly with targeted marketing resource management within the framework of campaign management - read on now!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Segment

Here you can find out which functions the Customer Data Platform from Segment has and which advantages result for you when using it!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Arm Treasure Data

The CDP from Arm Treasure Data reduces, among other things, the need for data cleansing - what else can the CDP do? The answer is here!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Tealium

With Tealium's Customer Data Platform you can collect and link digital data in no time at all and thus avoid data silos!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Evergage

With Evergage CDP, online user data can be analyzed and used for real-time personalization. Read more here!

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b.telligent Blog: Customer Intelligence Insights

CDP – the new silver bullet in marketing? - Part 3

Find out which factors you should focus on when evaluating customer data platform tools in the third article of our CDP blog series!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Commanders Act

Commanders Act's Customer Data Platform enables marketing experts to develop multi-level cross-channel campaigns - find out more here!

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b.telligent Blog: Customer Intelligence Insights

Successful digital marketing through correct data

Always keeping an eye on the Customer Journey? In our latest blog post we show you how it works - read it now and find answers!

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