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Sind Deine Marketingprozesse effizient? Oder verbringst Du viel Zeit mit Steuerung & Kommunikation statt wertschöpfender Arbeit? Wir zeigen, wies besser geht
In this article we ask the question: Which setup do I need to actually make my MarTech stack operational?
In this article you will learn more about the meaning and function of MarTech and how you can implement the tool in your company.
What exactly is CRM and how can I optimize my measures even further? We get to the bottom of this question in our blog post.
Individual exchange instead of pure information? We show you how to meet the needs of your customers: with a personalized customer journey.
CDP provider Exponea calls itself a Customer Data & Experience Platform and thus covers such a wide range of functionalities.
The CDP provider BlueVenn offers two products that can be licensed independently of each other. Our article shows what these products represent.
Coordinate all marketing resources perfectly with targeted marketing resource management within the framework of campaign management - read on now!
Here you can find out which functions the Customer Data Platform from Segment has and which advantages result for you when using it!
The CDP from Arm Treasure Data reduces, among other things, the need for data cleansing - what else can the CDP do? The answer is here!
With Tealium's Customer Data Platform you can collect and link digital data in no time at all and thus avoid data silos!
With Evergage CDP, online user data can be analyzed and used for real-time personalization. Read more here!
Find out which factors you should focus on when evaluating customer data platform tools in the third article of our CDP blog series!
Commanders Act's Customer Data Platform enables marketing experts to develop multi-level cross-channel campaigns - find out more here!
Always keeping an eye on the Customer Journey? In our latest blog post we show you how it works - read it now and find answers!
In the second part of our CDP blog series you can find out which projects a CDP fits to and which use cases are used for which CDP categories!
CrossEngage's Customer Data Platform enables marketing experts to develop multi-level cross-channel campaigns - find out more here!
With Optimove's Customer Data Platform, marketing experts can optimize their campaigns analytically - find out more here!
What classifications of Customer Data Platforms are there actually among the tool providers on the market? Our colleague Alexander Nitsche explains!
You want to know the difference between CDP and Marketing Automation? Read the first part of our blog series about Customer Data Platforms!
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