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How to know more than your controller? Reports and intelligent dashboards allow you can take your marketing management to the next level!
Automate marketing workflows and increase efficiency? We will show you how to optimize marketing processes with MRM and always remain up-to-date.
What are the advantages of planning marketing with an MRM tool? How to obtain an overview of your marketing activities? We will show how!
Do you find marketing management via Excel old-school? We do too! That's why we'll show how you can do better with marketing resource management (MRM).
In the final article in our journey through MarTech, we'd like to offer you another short guide: four steps to a successful CRM strategy.
Consent to the use of data from websites, apps, etc. – everyone wants it, but who really documents it properly? We reveal how it should be done!
Anyone using data needs consent to do so – preferably obtained via a system that is transparent, properly documented, convenient and automated. Is that
How can one counter the increasing complexity in marketing? Very simple: With a map! Our MarTech architecture provides orientation!
Wie Du die Stolpersteine beim Einsatz einer Marketing Cloud umgehen kannst, zeigt Dir dieser Blogbeitrag!
Are your marketing processes efficient? Or do you spend a lot of time on control & communication instead of value-adding work?
In this article we ask the question: Which setup do I need to actually make my MarTech stack operational?
In this article you will learn more about the meaning and function of MarTech and how you can implement the tool in your company.
What exactly is CRM and how can I optimize my measures even further? We get to the bottom of this question in our blog post.
Individual exchange instead of pure information? We show you how to meet the needs of your customers: with a personalized customer journey.
CDP provider Exponea calls itself a Customer Data & Experience Platform and thus covers such a wide range of functionalities.
The CDP provider BlueVenn offers two products that can be licensed independently of each other. Our article shows what these products represent.
Coordinate all marketing resources perfectly with targeted marketing resource management within the framework of campaign management - read on now!
Here you can find out which functions the Customer Data Platform from Segment has and which advantages result for you when using it!
The CDP from Arm Treasure Data reduces, among other things, the need for data cleansing - what else can the CDP do? The answer is here!
With Tealium's Customer Data Platform you can collect and link digital data in no time at all and thus avoid data silos!
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