BSH’s product range, such as cooking hobs, ovens, dishwashers, fridges, and other home appliances are largely sold to end consumers via various retail channels both on- and offline.
To understand what their customers are thinking about the BSH products and the BSH brands in general, it is mandatory to understand the consumers’ activities in the various social platforms. In addition, it is also important to understand the ratings and reviews of the customers that are posted on the retail and rating pages. Further, the Home Connect platform and other Apps give BSH direct contact to the user beyond the customer service center for a more holistic customer view.
To get a hold and make sense of all this social data, BSH is using a third-party Social Data Analytics SaaS offering which crawls the internet and provides Dashboards with high level insights.
But just using the social data in the aggregated form was not sufficient for BSH. To generate added value from the data alongside other internal data sources, BSH wanted to pull detailed data out of third party system and store it in their Amazon Redshift Data Warehouse.