Many MRM software solutions allow planning templates to be created for different marketing-object hierarchy levels in the case of campaigns, assets, budgets, workflows and resources.
Campaign planning is therefore accompanied simultaneously by budget planning and management. Ideally, MRM software enables budget planning at every object-hierarchy level, and with individual cost centres. This is often possible top-down as well as bottom-up.
For marketers, the major advantage of MRM software is the ability to plan and manage campaigns, measures and budgets in the same solution. Ideally, forecasting and implementation of complex budget logic can be configured via the software. By linking relevant data sources (e.g. SAP), MRM solutions make it possible to integrate actual costs and thus compare them with the planned budgets.
Scope of budget planning functions is one of the main aspects allowing differentiation between MRM solutions.