b.telligent Blog: Data Science

Customer Lifetime Calue - Errors and Truths

The distribution of the customer lifetime value shows that some misunderstandings and errors are widespread. The b.telligent experts inform you here...

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b.telligent Blog: Customer Intelligence Insights

Standardization of a Success Control Process

In our blog post we will tell you why well-conducted success measurements are the basis for the optimization and design of campaigns.

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