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In his 2-part blog post, management consultant Christian Endres explains why data is the key turbo for performance marketing.
Dr. Wolfgang Leußer shows in this post how a best possible customer management in the energy industry can successfully succeed despite a lack of contact.
The distribution of the customer lifetime value shows that some misunderstandings and errors are widespread. The b.telligent experts inform you here...
In our blog post we will tell you why well-conducted success measurements are the basis for the optimization and design of campaigns.
Learn how to build up know-how in the field of campaign management to get an optimal basis for decision making.
Increasing Campaign Profitability by Introducing SAS Marketing Optimization. Learn more at Customer Intelligence Insights!
The NBA and the technical concept next best activity have common characteristics: The ability to work in a team, scoring, inspiration, passing...