Blog

Discover how Snowflake User-Defined Table Functions can bring data extraction into your dbt data pipelines. The article shows how to pull Salesforce data directly into Snowflake and materialize it in dbt models without a separate ingestion tool.

In the age of agentic AI, retrieval quality often determines how reliably a system performs. Using an AI staffing use case, we show how retrieval can be meaningfully improved with late interaction retrieval, cross-encoders, and LLM-based approaches.

Which Azure IoT solution fits which scenario? This article compares IoT Hub, IoT Edge, and Azure IoT Operations—and explains why OT-centric data flows are becoming increasingly important for physical AI and modern production environments.

We'll show you how to get to actionable insights and decisions faster with Snowflake Intelligence. And: How to realize use cases and increase the ROI of your data platform: with little effort and without technical know-how.

An integrated Marketing Resource Management (MRM) solution is far more than just another tool in the system landscape. It becomes your central platform for managing and efficiently utilizing marketing resources, digital assets, budgets, campaigns, content, and approvals in one place. This significantly improves transparency, quality, and the ROI of your marketing activities. In this article, we outline different paths to successful integration and help you identify the best solution for your specific needs.

Private networking in Azure increases security, but it also comes with higher costs and greater architectural effort. We explain which risks are often overlooked and when private endpoints actually make sense.

In this guide, you will learn how to efficiently implement an MRM solution in your organization. From analyzing your needs, existing processes, and requirements through to ongoing development, you will discover how to make your marketing team more efficient and successful step by step.

Lost between parallel campaigns, scattered data, and rising expectations? Discover how Marketing Resource Management (MRM) gives you clarity, control, and efficiency through one central platform. Turn chaos into measurable success.

The Kubernetes SIG Network and the Security Response Committee have announced the end of support for Ingress NGINX. Until March 2026, one of the most widely used Kubernetes Ingress controllers will only receive best-effort support. Here is why you should take action now.

Would you like to know how modern MRM software improves the efficiency of campaign planning, budget planning, and marketing management — and how MRM enables true marketing collaboration?

You’ve implemented RAG – but what comes next? Embeddings are the foundation of any RAG system. In this post, we’ll walk you through a CV matching use case to show how analyzing text embeddings can make vector search more effective — and retrieval in GenAI projects more accurate, explainable, and fair.

Snowflake’s Openflow makes data integration faster, simpler, and more efficient. In this article, we’ll show how these benefits play out in practice—using a real-world example to highlight strategies for handling large volumes of small incoming files with ease and performance.