Events

Triff uns live: Workshops, Webinare und Events – lass Dich von unserem Daten-Wissen inspirieren und vernetz Dich mit unserem Team.

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Unsere Services

Erkunde unsere zukunftsweisenden Lösungen für datengetriebene Unternehmen.

Data Strategy & Data Culture

Data Strategy & Data Culture

A well-thought-out data strategy enables organizations to leverage their data as a strategic asset. Data culture is the driving force behind sustainable success. Start your data culture transformation and make data the DNA of your business.

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Data Platform & Data Management

Data Platform & Data Management

Unleash the potential of your data! With a stable platform you can build on. Your data, your success – with maximum scalability, secure storage, and real-time access, you’ll always have full control of your data.

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Cloud Transformation & Data Infrastructure

Cloud Transformation & Data Infrastructure

Hybrid, multi-cloud, or complete transformation – whatever your journey, we make your data mobile, flexible, and scalable. Ready to unlock the future? The cloud is your next destination.

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Insights & Information Design

Insights & Information Design

Only those who see connections can use them. Make your data visible to everyone! Turn complex numbers into precise insights. Create eye-catching insights with custom themes.

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Data Science & AI

Data Science & AI

Leverage advanced data science and AI technologies to uncover valuable insights, make accurate predictions, and smartly automate processes.

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Customer Engagement & MarTech

Customer Engagement & MarTech

Optimize your customer management with tailored MarTech solutions, data-driven marketing strategies, and a privacy-compliant customer journey. Turn data into knowledge, customers into fans, and sales into success!

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Managed Services

Managed Services

Solutions that work – seamless, high-performing, and tailored to your needs. So you can always rely on your data and make the right decisions, we operate your data platforms for you. Whether in the cloud, on-premises, or hybrid, and whether large and complex or small and simple.

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Openflow – Snowflake’s New Key Feature To Simplify Data Integration Workloads
Openflow – Snowflake’s New Key Feature To Simplify Data Integration Workloads

Openflow – Snowflake’s New Key Feature To Simplify Data Integration Workloads

With Openflow, Snowflake fundamentally simplifies data integration: extraction and loading happen directly as part of the Snowflake platform — no external ETL tools required. This significantly reduces integration effort and streamlines the entire pipeline management process.

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Why “Last Cookie Wins” Is Usually the Wrong Marketing Attribution Approach
Why “Last Cookie Wins” Is Usually the Wrong Marketing Attribution Approach

Why “Last Cookie Wins” Is Usually the Wrong Marketing Attribution Approach

What makes Multi-Touch Attribution (MTA) so unique? Unlike traditional models such as first- or last-click attribution, MTA provides a comprehensive view of the customer journey. Modern tools like Google Analytics 4, BigQuery, and advanced techniques like Markov Chains enable data-driven decisions — efficiently and transparently. Here's how it works.

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