How the Digital Product Passport Will Revolutionize Your Customer Relationships
–
Feb 26, 2026
Munich
The Digital Product Passport (DPP) Is Coming
– and over the next few years it will transform industry, retail, how consumers use products, and how marketing works.
The introduction of the Digital Product Passport will open up a wide range of options and added value especially for marketing, closing long‑standing gaps in the customer journey. Discover how the DPP becomes a game changer for your marketing: from transparent supply chains to personalized customer experiences and new D2C channels.
But what exactly is behind the concept of the Digital Product Passport, and how does it create real benefits for marketing?
Find out more on 26 February 2026!
Marketing Club München e.V. and b.telligent Deutschland GmbH (Munich) invite you to a talk followed by a get‑together at the b.telligent event space in Munich.
As the number of places is limited, please register in advance.
Directions by public transport (MVV): U6 to “Alte Heide” / tram 23 to “Anni-Albers-Straße”.
Address
b.telligent Deutschland GmbH
c/o Synabi
Oskar-Schlemmer-Str. 13
4th floor
80807 München
Date
–
Feb 26, 2026
Target Group
Marketing and digital managers who want to use the digital product passport strategically
Costs
free
Event Language
German
What to Expect
At this event, you’ll learn what the DPP actually is, which regulatory frameworks apply, and how companies can prepare for it early on. We’ll show you
- how the DPP can be used as a new touchpoint in the marketing mix – for design, CRM, loyalty, D2C, or first‑party data strategies
- practical examples that give you concrete insights into how to turn a legal obligation into real added value and use the DPP as an opportunity for brand management, service, and innovation
- the technical fundamentals, from data carriers such as QR codes and RFID tags to system architectures and implementation strategies
- which steps you need to take to make your company DPP‑ready
Please note: This event will be held in German.
Register Now!
Meet Your Speakers
Dr. Kai Brinckmeier
Principal Consultant Data Strategy & Data Culture
Kai is a senior management consultant, project lead, and interim manager with many years of expertise in data and BI strategy, data governance, marketing and MarTech (CRM, loyalty), digital product passport, digital transformation, project management and technology, as well as processes and organization across all industries.
Event Agenda
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About b.telligent
b.telligent is a technology-independent consultancy specializing in analytics and data management. With over 400 employees at nine locations in Germany, Austria, Romania and Switzerland, b.telligent supports companies in all project phases, from strategy and analysis, to design and implementation, right through to operational management and continued development of the solution. The company's services are focused on the optimization of business processes and customer/supplier relationships.
