In September they are back: the b.telligent webinars. In the first part of our webinar series, we take a close look at the subject of marketing automation, something that is essential for building long-term customer relationships via the right channels. It is no surprise that the market for marketing automation has been growing steadily for some years. However, when introducing marketing automation, there are a number of challenges and quite a few obstacles that have to be dealt with. You can find out exactly what they are and how to handle them in our webinar on September 21, 2017.
Achieve competitive advantage with marketing automation
On Thursday, 21 September 2017, from 11:00 am to 12:00 pm, b.intelligent specialist Laurentius Malter will host a free webinar: "7 Success Factors for Successfully Introducing Marketing Automation - A Look at the Barriers to Selection and Introduction".
It sets out to inform decision-makers of the fundamental principles and then to offer guidance on selecting a suitable marketing automation solution. The webinar will also show why introducing marketing automation in stages can prove more successful over the long term.
The use of marketing automation offers companies the following benefits:
- The ability to address individual customers personally – in newsletters, for example
- Automation from service providers in the form of software-as-a-service means no burden on the internal infrastructure
- The various interaction options increase customer value
- Marketing success is quantifiable
Laurentius Malter - your host and marketing automation expert
By helping companies talk to the right customers at the right time through the right channels, marketing automation solutions help companies to steer customer journeys – and measure their success in doing so. However, these and other benefits are only possible if marketing automation has been successfully implemented. With over 15 years of experience in CRM, customer intelligence, mobile customer engagement and campaign management, Laurentius Malter knows that "... there are stumbling blocks for the unwary, particularly at the implementation stage."
Register now for this free webinar and gain access to a stimulating and helpful webinar that will provide answers to all your questions about marketing automation.
We look forward to your participation!