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Webinar: Mobile Customer Engagement - Interactive Communication in Real-Time


Mobile apps have become indispensable in our daily life. More and more people resort to their mobile devices for shopping and make use of discount campaigns, price comparisons etc. in this process in order to find the best offer. 

In this context, the mobile engagement of the users is steadily increasing. In general, the internet is increasingly replacing brick and mortar outlets as shopping facility. 57% of respondents state monetary savings, and 44% the saving of time and simplicity, as reasons for the online purchase (1). Mobile purchases also entail these attributes while providing even higher flexibility. This shows the enormous potential of apps with shopping functions. Mobile customer engagement solutions enable businesses to efficiently use the apps and track the users' activities.


The Webinar on the Mobile Customer Engagement Market Overview

As Head of the Competence Center Customer Intelligence and expert for mobile customer engagement, Laurentius Malter will give you a first insight into the variety of mobile customer engagement solutions on 03.03.2016 from 11 am to 12 pm. By means of the market overview developed by b.telligent you will get a first insight into how the various solutions differ from one another and which solution might be suitable for your business.


Laurentius Malter - the Specialist for Mobile Customer Engagement

Laurentius Malter, speaker of the webinar, has been with b.telligent as Head of the Competence Center Customer Intelligence since the beginning of 2013 and has over 20 years of experience in the areas of business intelligence and CRM. Thus, he has successfully advised clients from various industries such as automotive, telecommunication, media, trade and online gaming providers and supported them with implementing solutions. Laurentius Malter thus is the ideal contact person and specialist for all questions, concerns and suggestions regarding the current mobile app topics.


Real Time Interaction by Means of Mobile Customer Engagement

"Today, no provider is able to offer all solutions at once; instead, providers from six categories - digital agencies, consultancies, mobile specialists, product development specialists, system integrators and telecommunication businesses - pursue individual objectives", says Laurentius Malter. Thus, the Adobe Marketing Cloud convinces by real time evaluations for analysis and campaigns, whereas the California-based Aruba networks specializes in the integration with indoor location/beacons.

Click here for detailed information on the study "Market Overview Mobile Customer Engagement Solutions".

Register for the free webinar today - the number of participants is limited.

Click here to register.

(1) Quelle: Statista

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