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Webinar: Master of Customer Data – beyond the single point of truth

Does this situation sound familiar to you? After investing millions in analytics projects, you still don't know exactly how many customers you have – because there are five different definitions of "customer" and each of them is perfectly legitimate. If so, you really don't want to miss this webinar on June 4 from 11:00 to 12:00 pm.

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How to finally create a Single Point of Truth!

As consultants, we are constantly being asked: "Which number is correct?" This usually arises from a desire to establish a single point of truth that eliminates any possibility of ambiguity. Suffice it to say, we haven't been able to establish one yet.

There is, however, a system that makes reliable and accurate evaluations possible, even when working in a landscape of inconsistent, error-prone data sources with diverse usage types and identity definitions. That solution is Master Data Management (MDM). In this webinar we'll be discussing the special case of customer master data management.

Who should participate? 

If you are an analytics manager, solution architect, controller or CRM manager, or if you analyze customer data or work with performance metrics, this webinar is perfect for you. Join our free webinar on June 4 from 11:00 to 12:00 pm by our colleagues Jörg Westermeyer and Christoph Schatz!

Take the chance and register here.

We are looking forward to a personal exchange.

Our speakers

Dr. Christof Schatz is a consultant with a focus on Data Strategy, BI/Analytics Architecture and Data Driven Retail and Services at b.telligent. Christof previously worked as a senior expert and manager in these areas at various companies with a focus on multichannel retail and multichannel marketing.

For more than twenty years, Dr. Jörg Westermeyer has been advising clients from various industries, such as eCommerce, telecommunications & media, on data warehouse architecture, organization and processes, data quality management, data governance, data usage strategies and campaign management.

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