Addressing the right customer at the right time through the right channel - this is a challenge faced by many companies. The increasingly tough competition necessitates increasingly intelligent marketing strategies. Apart from the product segments, the customer life cycle and the target groups, one should also take into account one's own business strategy. With its software FastStats™, our partner Apteco is offering an efficient solution for mastering this growing complexity. This marketing software allows the analysis of marketing data and the automation of campaigns.
The FastStats™ portfolio includes marketing solutions for customer segmentation, data mining, forecast models, customer profiling, management for multichannel campaigns, and reporting functions.
Apteco holds anniversary event
This year Apteco will be celebrating its 5-year anniversary with its partners, including b.telligent. On 6 July 2017, the company will be holding an anniversary event in the Clubhaus Germania in Frankfurt am Main. We drink a toast with Apteco to the next five years and offer our congratulations on this anniversary
Apteco and b.telligent - successful partners
Apteco distributes the marketing software FastStats™ exclusively via an active, international partner network of more than 70 marketing service providers. This successful business model allows, on the one hand, the Apteco partners to train experienced specialists for FastStats™ themselves and on the other enables Apteco to focus on the marketing suite's continual further development. Customers of Apteco include Takko Fashion, TUI UK, Argos, Financial Times and Unilever, as well as many other European, Northern American and Australian companies.
Last year, b.telligent and two other Apteco partners received the "Top Performing Partner Award 2016". This award marked out b.telligent as one of the three most successful distribution partners of Apteco in the region of Germany, Austria and Switzerland.
"The FastStats solution from Apteco makes it possible for us to install a sustainable and efficient marketing automation solution for our customers, quickly and cost-effectively, and to integrate relevant added value into their communication."
Laurentius Malter, Manager CC Customer Intelligence, b.telligent
b.telligent is a consultancy company specialising in the introduction and further development of business intelligence, customer relationship management and e-commerce in companies in mass markets.