Online marketing fair in Zurich, 5-6 April 2017 - this is the basic information on the Swiss Online Marketing & Swiss eBusiness Expo, the most important marketing fair in Switzerland, which takes place in the spring.
At the ninth trade fair, large businesses, medium-sized businesses as well as small businesses are represented. That is because, due to advancing digitalisation, advertising, corporate identity, communication and distribution on the world wide web have long since become a part of their everyday business. But in no way does this imply that digital marketing is easy. That is because especially here, it is important that IT and marketing combine their respective strengths, in order to finally implement successful digital marketing. In general, the short innovation intervals in the areas of data science, business intelligence, DWH and CRM always keep the operators of online shops, international trade chains or stationary trade on their toes. The increasingly progressive digitalisation as well as the increasing spectrum of possible solutions are some of the reasons why b.telligent will already be present as an exhibitor for the second time.
In addition, within the framework of the fair, b.telligent expert Harald Mösel will present a lecture entitled "Well-tracked is half the battle - how stationary trade catches up with POS tracking data".
Well-tracked is half the battle - a must for everyone interested in trade
How can stationary trade reduce the gap to online trade using in-store analytics? With the implementation of various technologies, like digital tracking of visitor behaviour at the point of sale (POS) and some additional solutions that the Principal Consultant will explain in his talk using three interesting use cases. Especially in stationary trade, at present, there is still a considerable backlog with regard to the use of the in-store analytics systems that already exist on the market. You can find out for yourself what potentials and possibilities are covered by the effective implementation of digital tracking in Hall 1 on the first day of the fair, 5 April 2017, from 12:25 to 12:55, on Stage 1.
Meet one of the leading BI consultants in German-speaking Europe in Zurich
In addition to the Swiss Online Marketing & Swiss eBusiness Expo's interesting format, with meeting points, digital marketing training sessions and various short talks, the trade fair is also enticing, with interesting keynotes on current possibilities and trends. You can find the extensive agenda here. In addition, you can use many opportunities to exchange ideas with colleagues and experts.
b.telligent, one of the leading consulting companies for business intelligence, customer relationship management, DWH and big data from German-speaking Europe, will also be represented at the event as exhibitor (hall 1- stand B01).
Will you be participating in the fair? We would already be happy to make an appointment now in order to get to know you and have a professional exchange.