The "Customer Data Platform (CDP)" workshop will take place on 29 January 2019 at the Rilano Hotel in Munich.
The b.telligent team and the Customer Data Platform Institute from Philadelphia invite all marketing specialists and technologists who are considering buying a CDP or want to learn more about CDPs in general.
No specific technical knowledge is required.
The CDP (Customer Data Platform) Institute in Philadelphia is a neutral institute that provides technology-independent information and best practices.
The workshop consists of four one-hour modules, each aimed at imparting a specific capability and consisting of a lecture, group exercises and discussions.
Highlights of the agenda
- Why are CDPs important and how do they fit into the marketing data architecture? What are the key benefits?
- Overview of the CDP industry and trends.
- How do CDPs create value and how do they support business and marketing strategy?
- What are specific CDP application cases and how do you derive requirements for successful CDP deployment?
- Choosing the right CDP, including requirements definition and key differentiators.
- How are technology vendors selected and how is a typical deployment project planned?
- The opportunity to address your questions to a panel of CDP solution experts.
You will receive a workbook with corresponding documentation, checklists etc. on the introduction of a Customer Data Platform and successfully complete the workshop with a certificate from the CDP Institute.
|12:30 - 1:00 pm||Registration and Welcome-Drink such as fingerfood|
|1:00 - 1:15 pm||Welcoming by Sebastian Amtage, CEO of b.telligent and David M. Raab, founder of Customer Data Platform Institute|
|1:15 - 2:05 pm|
Workshop Part 1 A: Basic concepts. Learn basic concepts such as the definition and architecture of a CDP, which are the main advantages and how CDPs differentiate themselves from other system components.
|2:05 - 3:15 pm|
Workshop Part 1 B: When is a CDP needed? Get assistance in evaluating the implementation of a CDP and analyzing your requirements. What are typical use cases and how can your organization be assessed in terms of maturity?
|3:15 - 3:45 pm||Coffee break|
|3:45 - 4:40 pm|
Workshop Part 2 A: Specific applications. How do the use cases fit your marketing strategy and how can they be translated into concrete features? Practical exercises will bring you closer to the concrete cases.
|4:40 - 5:45 pm|
Workshop Part 2 B: Introduction of a CDP. How to choose the right CDP, which processes and tools should be supported and how can the structure of a CDP be communicated and justified in the company? Finally, you will learn which concrete steps are necessary to introduce the platform.
|5:45 - 6:00 pm||Goodbye and end of event|
Good reasons for attending
Future campaigns will be real-time and tailored to the behaviour of your customers. This requires a rethink in the architecture of marketing automation landscapes.
At the end of the workshop, you will have a clear understanding of the possibilities offered by CDP and a structured approach to defining CDP use cases.
You will also receive a checklist of the marketing technologies needed to generate maximum value with CDP. You'll understand the 27 most important CDP features and how to find out exactly which ones are relevant to you and your business.
Finally, you will know all the technical aspects of designing and implementing a CDP.
Please note that the workshop will be held in English.
b.telligent staff at the CDP workshop
Take the opportunity to get to know the experts from the USA with b.telligent and discuss your own topics and questions regarding the future of marketing systems.
Managing Director and founder Sebastian Amtage and other colleagues from the Customer Intelligence team will represent b.telligent at this workshop. Are you also interested in CDP or are you already a CDP member and interested in participating?
The number of participants is limited.
We look forward to meeting you at the CDP workshop.