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b.telligent is among the finalists for the Apteco FastStats Awards 2016! The annual FastStats Awards honor the most effective use of FastStats in order to perform marketing activities, generate positive customer experiences and thus ultimately create long-term benefits for the organization. The setting of the award ceremony is the BFI Southbank in London, one of the most important art house cinemas in Great Britain.
b.telligent, one of the leading management consultancies in the DACH region, specializing in the introduction and development of business intelligence, customer relationship management, DWH and Big Data for businesses operating in mass markets, has been nominated for the renowned award for the second time already. Together with Travian Games, one of the leading developers and publishers of online games, the b.telligent experts used various Apteco tools in order to meet the growing challenges in the online browser game market.
Growing Challenges = Growing Chances
Especially in the online area, the challenges are continuously growing, and due to the evolution of technologies, businesses need to find answers ever faster - this also applies to the online browser game market:
In the gaming industry, it is becoming increasingly complicated to activate new players who are adding values for the businesses - especially via traditional mailing campaigns. Thus, new ways need to be found in order to be able to successfully and sustainably operate in the market in the future. In the present case, old resources were used in order to develop a new channel which serves both to reactivate inactive players and to attract new players. By combining two channels, in a first test run alone, 30 percent more gamers could be reactivated than by traditional campaigns via email.
The Highlights
After the welcoming and registration, all participants may look forward to the FastStats development update in which Apteco will review the last twelve months and present the planned development for the upcoming year. Before the award ceremony takes place, all five finalists, including i.a. Brittany Ferries and RTL, will have the final possibility to show why they should win the Apteco FastStats award in ten-minute presentations. Niko Rees, Head of CRM, and Dr. Wolfgang Leußer, Team Lead Architecture & Solutions, will compete for Travian Games and b.telligent.
We are already looking forward to an exciting event. Do not miss the final result and take the next opportunity to visit our website - we will keep you updated.
