7 Factors For Successful Introduction Of Marketing Automation
Increased use of the Internet as well as smartphones is also increasingly changing consumer behavior. With increasing digitization of channels and touchpoints, customers today are informed better than ever and thus harder to acquire. To register, evaluate and understand consumer behavior digitally too, persons in charge of marketing must today form targeted segments and create an accordingly coordinated strategy for potential customer touchpoints, in order to address customers on the right channel at the right time with the right offer, while nonetheless refraining from inundating them with e-mails or push-messages.