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Data is what oils the wheels of modern trade: the more effectively and efficiently data is collected offline and at the point of sale, the greater its contribution to sales.
That is why this year's Data Driven Marketing in E-Commerce conference, to be held on 07 March 2017 as part of the Internet World, is focusing on data, marketing and technologies in e-commerce. The one-day conference is, for example, seeking to establish the best data management platforms for e-commerce dealers who want to manage their own data. With its comprehensive, in-depth expertise in the fields of business intelligence, customer relationship management, DWH and big data, b.telligent will of course be attending the event at Munich's exhibition centre. The day will close with interesting and wide-ranging talks presenting solutions and examples of best practice at businesses from various industries, including SAP Exchange, Zendesk and the Otto Group. Of course, there will also be plenty of opportunities to network, either during the breaks or following invitations for visits.
Why effective direct marketing needs more than a data management platform
On behalf of b.telligent, director Sebastian Amtage will also be sharing his expertise. He will be speaking from 3:15 to 3: 45 pm on why effective direct marketing needs more than a data management platform.
Data management platforms (DMP) are the latest major trend in digital marketing. Their popularity is of course justified, but they are not the solution for each and every application. New approaches to architecture are like new marketing channels: they supplement rather than supersede the existing options. The key to success is therefore effectively combining new and conventional methods. Find out from Sebastian Amtage at the Munich exhibition centre on 7 March which approach ultimately succeeds.
Come and get to know us at the Data Driven Marketing in E-Commerce 2017 conference and discover an exciting event. Are you going to be there? We look forward to telling you about our portfolio of services and solutions. Why not make an appointment with us today and visit us on 7 March 2017 in Munich.
