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OMR Festival 2023 Masterclass




05/09/2023 - 05/10/2023

Target group

Marketing experts, CRM managers, data architects and anyone involved in digital business!


€399 Festival Pass

The OMR Festival 2023 in Hamburg is the must-attend event for all movers and shakers in the digital and marketing space – and we'll be there! Attendees can expect an extensive program of keynotes, panel discussions, talks and masterclasses – including some from us. b.telligent specialists Markus Frick and Andreas Juretzka will be revealing their playbook for an optimized customer journey. Register here to secure your place in this masterclass.

What you'll learn in the masterclass

  • You'll learn how to develop a complete overview of your customers' digital customer journey in order to optimize the user experience.
  • We'll show you the best way to track your customer journey and the best way to visualize it with a customer journey map.
  • You’re welcome to join us no matter whether you’re a newbie or a marketing pro. We look forward to seeing you there!
Senior Consultant
Your speaker
Andreas Juretzka
Senior Consultant

Andreas Juretzka works as a consultant for customer engagement and MarTech projects. The marketing communications specialist has extensive experience of online marketing, digital analytics, marketing attribution and digital strategy. He was responsible, for example, for online marketing and the technology stack at Peek & Cloppenburg's e-commerce operation, while at bonprix, he built up the company's international online marketing activities and supervised various in-house marketing and analytics processes.

Senior Consultant
Your speaker
Markus Frick
Senior Consultant

Markus Frick works as a consultant for customer engagement and MarTech projects. A graduate business information systems analyst, he specializes in digital analytics, data-driven marketing and customer experience optimization. He has both consulting and in-house experience in these areas. He recently helped establish, expand and manage the Scout24 Switzerland group's Digital Analytics business unit, providing strategic and hands-on support for key activities across all web/app channels and marketplaces. At the same time, he was basically responsible for pushing ahead with A/B testing as an innovation driver for product development.

More about this event

The OMR Festival 2023 will bring international digital start-ups and some of the industry's hidden champions to Hamburg. Many highly innovative people and companies will be on hand to reveal which digital marketing trends are hot, what to look out for in the future, and which products and solutions will help you stay relevant in the digital age.

The OMR Festival offers a wide program covering a variety of digital and marketing topics. Expect two days packed with exciting keynotes, panel discussions, talks and live concerts.

More about b.telligent