The elite of digital marketing will be meeting again in September: Exhibitors, speakers and visitors will come together at the DMEXCO exhibition and conference in Cologne. At the same time, b.telligent will hold a workshop on the topic of CDP from 11:00 to 16:00 on 12th September, in cooperation with David M. Raab, founder of the Customer Data Platform Institute.
Become a customer data platform professional in one afternoon
After a first successful workshop on customer data platforms in January, b.telligent managing director Sebastian Amtage and CDP expert David M. Raab will provide an in-depth treatment of the potentials and advantages of CDP:
- How does a CDP differ from other marketing tools?
- How can your enterprise benefit from a CDP?
- Which providers exist and how do their offers differ?
The workshop will be complemented by short lectures by different CDP providers, a live demo and a podium discussion. In the immediate neighbourhood of the DMEXCO, we will make you fit in this manner for your professional customer data platform in one afternoon.
Sebastian Amtage, managing director
With a degree in physics, Sebastian Amtage is the founder and managing director of b.telligent. He is an expert in the areas of customer intelligence, analytics, big data, CRM and marketing automation. In addition to his 19 years of consulting experience, he is also speaker in the area of digitization.
David Raab, founder of the Customer Data Platform Institute
David Raab is the founder and CEO of the CDP Institute. He coined the term customer data platform in 2013, and has since been among the leading experts who research and explain how marketers can solve key marketing challenges through a use of CDPs.
Avail of the opportunity and sign up now! We look forward to welcoming you in Cologne on 12th September.
Please note that the event is being held in english!