b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Segment

Here you can find out which functions the Customer Data Platform from Segment has and which advantages result for you when using it!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Arm Treasure Data

The CDP from Arm Treasure Data reduces, among other things, the need for data cleansing - what else can the CDP do? The answer is here!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Tealium

With Tealium's Customer Data Platform you can collect and link digital data in no time at all and thus avoid data silos!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Evergage

With Evergage CDP, online user data can be analyzed and used for real-time personalization. Read more here!

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b.telligent Blog: Customer Intelligence Insights

CDP – the new silver bullet in marketing? - Part 3

Find out which factors you should focus on when evaluating customer data platform tools in the third article of our CDP blog series!

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b.telligent Blog: Customer Intelligence Insights

CDP providers at the focus: Commanders Act

Commanders Act's Customer Data Platform enables marketing experts to develop multi-level cross-channel campaigns - find out more here!

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b.telligent Blog: Customer Intelligence Insights

Successful digital marketing trough correct data

Always keeping an eye on the Customer Journey? In our latest blog post we show you how it works - read it now and find answers!

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b.telligent Blog: Customer Intelligence Insights

CDP – the new silver bullet in marketing? - Part 2

In the second part of our CDP blog series you can find out which projects a CDP fits to and which use cases are used for which CDP categories!

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b.telligent Blog: Customer Intelligence Insights

CDP providers in the focus: CrossEngage

CrossEngage's Customer Data Platform enables marketing experts to develop multi-level cross-channel campaigns - find out more here!

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b.telligent Blog: Customer Intelligence Insights

CDP Vendors Spotlight: Optimove

With Optimove's Customer Data Platform, marketing experts can optimize their campaigns analytically - find out more here!

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b.telligent Blog: Customer Intelligence Insights

Customer data platform - overview of categories

What classifications of Customer Data Platforms are there actually among the tool providers on the market? Our colleague Alexander Nitsche explains!

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b.telligent Blog: Customer Intelligence Insights

CDP - the new silver bullet in marketing? - Part 1

You want to know the difference between CDP and Marketing Automation? Read the first part of our blog series about Customer Data Platforms!

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b.telligent Blog: Customer Intelligence Insights

7 factors for successful marketing automation

In this blog post, Laurentius Malter explains the successful introduction of marketing automation by a step by step guide.

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b.telligent Blog: Customer Intelligence Insights

The data success factor in performance marketing - Part 2

In his 2-part blog post, management consultant Christian Endres explains why data is the key turbo for performance marketing.

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b.telligent Blog: Customer Intelligence Insights

The data success factor in performance marketing - Part 1

In his 2-part blog post, management consultant Christian Endres explains why data is the key turbo for performance marketing.

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b.telligent Blog: Customer Intelligence Insights

Next Best Activity at the Inbound Call Center

Alexander Fenchel shows in this blog post how a best possible customer management in the energy industry can successfully succeed despite a lack of contact.

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b.telligent Blog: Customer Intelligence Insights

How stationary trade catches up to online shops

In this blog entry, our expert Harald Mösel will be able to demonstrate to you the current and future challenges for in-house retailers.

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b.telligent Blog: Customer Intelligence Insights

Digital Changes in Trade

Find out in this blog entry which effect the digitalization on trade has - online and at the Point of Sale.

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b.telligent Blog: Customer Intelligence Insights

Best Practice: Campaign Implementation

What are the key issues in campaign implentation? Dr. Wolfgang Leusser explains this in our blog!

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b.telligent Blog: Customer Intelligence Insights

Time Series Analysis Made Easy

Time Series Analysis Made Easy – Completely Without Analysis Tool? Learn how to do it!

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