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You want to know the difference between CDP and Marketing Automation? Read the first part of our blog series about Customer Data Platforms!
In this blog post, Laurentius Malter explains the successful introduction of marketing automation by a step by step guide.
In his 2-part blog post, management consultant Christian Endres explains why data is the key turbo for performance marketing.
Dr. Wolfgang Leußer shows in this post how a best possible customer management in the energy industry can successfully succeed despite a lack of contact.
In this blog entry, our expert Harald Mösel will be able to demonstrate to you the current and future challenges for in-house retailers.
Find out in this blog entry which effect the digitalization on trade has - online and at the Point of Sale.
What are the key issues in campaign implentation? Dr. Wolfgang Leusser explains this in our blog!
Time Series Analysis Made Easy – Completely Without Analysis Tool? Learn how to do it!
Have you ever wondered how Santa Clause and his elves are able to analyze the wish lists data? We have found the answer ;)
Thanks to our new Blog-Cooperation the author Mary Heinze has raised the question, how it is possible to satisfy customers in the digital age!
The second part of b.telligent's blog series - find out how to best proceed when implementing an MCE solution!
In 3 exciting blog posts our expert explains, how mobile customer engagement solutions can be integrated into existing or new multi-channel environments.
Find out in our blog post how b.telligent proceeded in integtrating the `Mobile App´ channel into the customers existing CRM.
In our blog post we will tell you why well-conducted success measurements are the basis for the optimization and design of campaigns.
Regarding to campaign management a locally adapted roll-out strategy is very important for a company. Find out more in our blog post!
Find out in this blog post, how to generate valuable knowledge for the CRM with the use of Big Data techniques.
Find out how b.telligent scored in a project using an individually tailored MRM tools to substantial efficiency improvements for customers.
Find out more about this special type of online marketing: Location Based Advertising. Learn about the possibility of this way of personalized advertising.
The research project of b.telligent, TU Munich, ETH Zurich and o2 about the increase of productivity by Service Experience Management.
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