CDP providers at the focus: Evergage
With Evergage CDP, online user data can be analyzed and used for real-time personalization. Read more here!
CDP – the new silver bullet in marketing? - Part 3
Find out which factors you should focus on when evaluating customer data platform tools in the third article of our CDP blog series!
Successful digital marketing through correct data
Always keeping an eye on the Customer Journey? In our latest blog post we show you how it works - read it now and find answers!
CDP providers at the focus: Commanders Act
Commanders Act's Customer Data Platform enables marketing experts to develop multi-level cross-channel campaigns - find out more here!
CDP – the new silver bullet in marketing? - Part 2
In the second part of our CDP blog series you can find out which projects a CDP fits to and which use cases are used for which CDP categories!
CDP providers in the focus: CrossEngage
CrossEngage's Customer Data Platform enables marketing experts to develop multi-level cross-channel campaigns - find out more here!
CDP Vendors Spotlight: Optimove
With Optimove's Customer Data Platform, marketing experts can optimize their campaigns analytically - find out more here!
Customer data platform - overview of categories
What classifications of Customer Data Platforms are there actually among the tool providers on the market? Our colleague Alexander Nitsche explains!
CDP - the new silver bullet in marketing? - Part 1
You want to know the difference between CDP and Marketing Automation? Read the first part of our blog series about Customer Data Platforms!
7 factors for successful marketing automation
In this blog post, Laurentius Malter explains the successful introduction of marketing automation by a step by step guide.
The data success factor in performance marketing - Part 2
In his 2-part blog post, management consultant Christian Endres explains why data is the key turbo for performance marketing.
The data success factor in performance marketing - Part 1
In his 2-part blog post, management consultant Christian Endres explains why data is the key turbo for performance marketing.
Next Best Activity at the Inbound Call Center
Dr. Wolfgang Leußer shows in this post how a best possible customer management in the energy industry can successfully succeed despite a lack of contact.
How stationary trade catches up to online shops
In this blog entry, our expert Harald Mösel will be able to demonstrate to you the current and future challenges for in-house retailers.
Digital Changes in Trade
Find out in this blog entry which effect the digitalization on trade has - online and at the Point of Sale.
Best Practice: Campaign Implementation
What are the key issues in campaign implentation? Dr. Wolfgang Leusser explains this in our blog!
Time Series Analysis Made Easy
Time Series Analysis Made Easy – Completely Without Analysis Tool? Learn how to do it!
Data-driven Marketing for Santa Clause
Have you ever wondered how Santa Clause and his elves are able to analyze the wish lists data? We have found the answer ;)
Omnichannel-Retailing
Thanks to our new Blog-Cooperation the author Mary Heinze has raised the question, how it is possible to satisfy customers in the digital age!
Mobile Customer Engagement - Part 2
The second part of b.telligent's blog series - find out how to best proceed when implementing an MCE solution!
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