AI Power for the Sales Team
KUKA strengthens its sales department with an AI assistant from b.telligent
KUKA accelerates sales processes with a scalable AI assistant on Azure
KUKA, one of the world's leading providers of intelligent automation solutions, was looking for a scalable way to make sales knowledge available more quickly and to enable customers to easily search for products. Together with b.telligent, an AI-based solution was developed that increases efficiency, shortens onboarding and significantly relieves sales.
Quick Facts About the Project
Location & Sector: Germany, Mechanical Engineering
Company size: Group
Project duration: 3-6 Months
Project type: Implementation
Technology: Microsoft Azure
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Less than 1 second to specifically search hundreds of pages of sales knowledge. For quick, relevant answers.
Initial Situation and Challenge
KUKAis one of the world’s leading suppliers of intelligent, resource-efficient automation solutions. The company’s portfolio includes industrial robots, autonomous mobile robots (AMR) with controllers, software, and cloud-based digital services as well as fully connected production systems for a wide range of industries.
The group faced the challenge of transferring knowledge about all hardware and software products to sales employees as quickly and efficiently as possible. From a customer perspective, it also needed to become even easier to identify the right software for specific use cases. Increasing competitive pressure called for shorter sales cycles, which made it necessary to adapt the existing process.
KUKA’s goal, together with b.telligent, was therefore to establish an AI-based approach that makes knowledge scalably available, shortens onboarding times for new employees, and increases sales efficiency while maintaining consistently high consulting quality. In addition, a self-service capability was to enable customers to discover products on their own, without direct support from sales.
Solution
Working closely with KUKA, b.telligent developed a scalable, AI-powered solution that systematically unlocks sales knowledge, preserves it in the long term, and makes it easily accessible for customers. The project began with a structured discovery and AI strategy phase: target vision, governance, and quality criteria were defined, and a modular, extensible architecture was designed to be sustainably embedded both technologically and organizationally. KUKA placed particular emphasis on extensibility and a high level of factual accuracy in the responses to maintain the established sales consulting standard.
To deliver measurable value quickly and reduce risk, b.telligent first implemented a proof of concept (PoC). The extensive internal KUKA documentation was prepared so that a virtual assistant can search it quickly and precisely—an essential efficiency lever, as a machine can process hundreds of pages in less than a second, something that is impossible to achieve manually. Based on this knowledge corpus, an assistant was created, tested internally, and iteratively improved.
From a technical standpoint, a containerized frontend and backend architecture was implemented on Microsoft Azure. The frontend provides an intuitive interface that allows sales staff and customers to independently research and configure solutions. In the backend, a scalable AI service based on FastAPI is in operation. To balance quality and efficiency, the solution combines GPT‑4o for robust, domain-accurate responses with GPT‑4o mini for supporting tasks such as summarization. A dynamic upload mechanism keeps content up to date in real time; an LLM-as-a-judge approach is used for systematic quality assurance. Clean data preparation and provisioning were key success factors.
Important milestones included seamless integration into KUKA’s Azure environment, close collaboration with Microsoft, and the implementation of compliance and responsible AI requirements. The partnership with Microsoft accelerated architecture and deployment decisions and supported scaling after the PoC phase. Operational hurdles—such as limitations of individual Azure services—were resolved pragmatically in close coordination with KUKA’s IT, including switching to Azure App Service as the central deployment mechanism.
Voices From the Project
b.telligent impressed us with strong technical and methodological expertise combined with pragmatic delivery speed. The AI-powered sales assistant noticeably accelerates research without compromising consulting quality. Particularly positive: the clean Azure integration and proactive quality assurance. We are very satisfied with the results.
Dr. Vasko Isakovic
Head of AI Sales Tools & Sales Enablement at KUKA
For us, the biggest challenge was to preserve KUKA’s extensive sales knowledge and make it quickly usable across the diverse portfolio. An Azure-based, AI-powered assistant—iteratively refined through data and prompt engineering—provided the solution. The close collaboration with KUKA and Microsoft made the PoC a success and the rollout scalable.
Dr. Sebastian Petry
Domain Lead Data Science & AI at b.telligent
b.telligent Services at a Glance
Azure Modular Architecture
Development of a modular, containerized front-end and back-end architecture on Microsoft Azure (including Azure App Service)
Scalable AI Assistant Service
Implementation of a scalable AI assistant service based on FastAPI
GPT-Integration
Integration of GPT-4o and GPT-4o mini for high-quality answers and efficient process support
Dynamic Content Upload
Dynamic content upload for real-time knowledge base update
Compliance & Quality Assurance
Ensuring compliance and quality by applying the Microsoft Responsible AI standard
End-to-End Implementation
End-to-end implementation and piloting in the sales environment.
Results & Successes
Highlights
Scalable architecture: Azure-based system for quick rollout and flexible expansion.
Faster use of knowledge: AI assistant enables precise answers and shorter search times.
Self-service research: Customers find suitable software without direct sales support.
b.telligent acted as lead implementation partner—from strategic concept and technical design through to delivery. The result is a future-proof, modular solution: KUKA can update content independently, add new use cases, and gradually roll out the application to additional sales areas. At the same time, consulting quality and depth of expertise are preserved, while onboarding and research are significantly accelerated.
The AI-powered sales assistant was successfully implemented as a PoC, tested internally, and rolled out to all users. The sales process is already showing a noticeable increase in efficiency. Manual effort has been reduced, lowering process costs and accelerating sales cycles. The self-service capabilities relieve the sales team and lay the groundwork for external product discovery by customers. In addition to these quantitative improvements, the qualitative value is also clear: knowledge is made centrally available, reducing dependence on individual experts and simplifying the onboarding of new employees.
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KUKA, b.telligent & Microsoft – GenAI in Action
What happens when robotics meets artificial intelligence? Together with Microsoft, b.telligent has supported KUKA in the successful integration of generative AI—from PoC to productive applications.
The Tech Behind the Success
Microsoft
Innovation and integration, as well as interoperability, are key factors of the Microsoft product development. Learn more about our collaboration!
Management Summary for Download
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