The strengths of the Google Cloud Platform are clearly evident in the fields of data analytics, AI, machine learning, Kubernetes and multi-cloud or hybrid architectures. Thanks to our partnership, b.telligent has been able to focus on the modernization of existing BI landscapes in recent years. Here, we make use of serverless data lakes and data warehouse services as well as near-real-time analytics and an ecosystem of associated microservices.
The combination of the Google Marketing platform and the Google Cloud platform, which is particularly capable when it comes to data analytics, has proven itself in the past. It has enabled b.telligent to gain an in-depth understanding of its customers' marketing processes and to take their e-commerce activities to a new level.