Digital Product Passport:
From EU Requirement to Growth Advantage

We make your Digital Product Passport meaningful from the start: from compliance and data quality to new touchpoints for marketing and service.

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Why You Should Act Now

The Digital Product Passport (DPP) is coming. By 2030, industries such as textiles, household appliances, mobile phones, computers, and furniture will be among the first affected. Step by step, all physical products in the EU will eventually require a Digital Product Passport.

This also comes with the obligation to provide specific product and supply chain data—accurate, up to date, and traceable. Companies that prepare early not only reduce regulatory risks, but also gain an edge over competitors.

Because the DPP is more than just another regulatory requirement. It is a new, direct touchpoint on the product: ideal for cross-selling and upselling, intelligent services, AI-powered communication, and valuable first-party data across the entire product lifecycle.

What You Should Clarify Now:

Which products require a DPP—and exactly when?
What data do we need for it, and where does that data live today?
Can we reliably ensure data quality and timeliness?
Do we want to treat the DPP as a pure compliance topic—or use it as a new marketing and service touchpoint?

Your Typical DPP Challenges

Most companies face similar questions when it comes to the Digital Product Passport—across business functions and IT.

Data & Quality

How do we find all relevant data, close gaps, and maintain consistently high quality over time?

Architecture & Tools

What roles do PIM, ERP, DPP providers, and existing systems play, and how do they fit together effectively?

Organization & Ownership

Who takes responsibility within the company, and how do IT, sustainability, product, marketing, and service work together?

Product Touchpoint

How do we build a DPP that not only meets requirements, but is meaningfully integrated into marketing, CRM, and service strategies?

Data Carriers & Processes

QR code or RFID? And at what point in the production process do we reliably attach the data carrier to the product?

Digital Product Passport (DPP): FAQs

What is the Digital Product Passport (DPP), and what are our obligations as a company?

The DPP is a digital data record containing product information on sustainability, safety, material composition, and lifecycle, governed by the EU Ecodesign for Sustainable Products Regulation, ESPR (EU) 2024/1781. Companies that place products on the EU single market will be required to provide this information in a structured, digital, and accessible format.

Does the DPP already apply to our product, or do we not need to act yet?

A DPP only becomes mandatory once a delegated act for the relevant product group enters into force. Apart from batteries, no such delegated act exists as of early 2026. However, companies should start preparing their data systems and supply chain processes now.

What specific deadlines apply, and when do we need to have the DPP in place?

The ESPR Working Plan 2025–2030, dated April 16, 2025, is the key reference document. The battery passport, mandatory from February 2027, will be the first required DPP. For construction products, implementation is planned from 2028. All other product groups will follow gradually through 2030.

Which product groups are affected first, and is our industry included?

Early priorities include batteries, textiles, electronics, iron and steel, and household appliances. Additional energy-related products such as dishwashers, refrigerators, EV chargers, and smartphones will follow under planned delegated acts. Companies should review the ESPR Working Plan specifically for their own product group.

Who in our company is legally responsible for the DPP?

The party directly subject to the obligation is the economic operator, meaning the company that first places the product on the EU market. Suppliers are not directly required by law to provide the DPP, but they will increasingly be asked to supply the necessary data. Companies that cannot provide data risk losing supplier qualifications.

What data must be included in the DPP?

Under Annex III of the ESPR, this includes product identification data, such as manufacturer, product number, and TARIC code; sustainability information, such as energy efficiency, recycled content, and carbon footprint; materials and substances; and technical characteristics and proof of conformity. The exact data points vary by product group and delegated act.

Does all DPP data have to be publicly accessible, including sensitive business information?

No. A role-based access model is explicitly part of the ESPR framework. Technical specifications and supply chain data are available only to authorized parties. Sensitive business information can remain protected. Only basic data relevant to consumers is publicly accessible.

How is the DPP implemented technically, and which systems and standards do we need?

The data is stored in a decentralized way and must be readable by both humans and machines. Access is provided via standardized data carriers, such as QR codes, NFC chips, or barcodes directly on the product. From a technical perspective, companies also need unique product identifiers, access rights management, and standardized APIs.

Which internal IT systems do we need to adapt or integrate?

In practice, this involves integrating PLM, ERP, MES, or sustainability systems, as well as connecting external data sources from the supply chain. Standalone solutions or manual data collection will not be sufficient to meet ESPR requirements over the long term.

How do we get the data from our suppliers, and what happens if they do not provide it?

DPP data is not created once and then left unchanged. It must be continuously maintained and updated. The focus shifts from individual documents to an end-to-end data model. Suppliers that are unwilling or unable to provide data put the conformity of the entire product passport at risk and, with it, the end product’s ability to be placed on the EU market.

Does the DPP also apply to us if we import products and do not manufacture them ourselves?

Yes. The requirements apply to all manufacturers, importers, and companies placing products on the market within the scope of the ESPR. Importers must ensure that their products have a valid DPP, even if the manufacturer is based outside the EU.

How is the DPP connected to other sustainability reporting requirements, such as CSRD? Do we need to capture data twice?

The DPP is product-related, at item level, while CSRD is company-related. Many data points overlap, including carbon footprint, material origin, and recycled content. The Omnibus package simplifies CSRD/CSDDD reporting obligations, but not the DPP requirements under the ESPR. A shared, centralized data foundation for both requirements is recommended.

What happens if we do not implement the DPP on time? What penalties could we face?

Products without documented circularity will no longer be allowed to be sold in the EU in the future. Market surveillance and customs authorities have direct access to the central DPP registry. Missing or incorrect passports can result in loss of market access. Specific fine structures will be defined for each product group through the delegated acts.

Our Solution for Your Digital Product Passport in Three Steps

We make the DPP manageable for you: with a clear, three-step approach that connects regulation, data, technology, and business value in a practical way.

‍In brief:

In the first step, we clarify whether and how strongly your company is affected and what opportunities this creates.
In the second step, we develop a realistic roadmap for data, architecture, processes, and touchpoints with you.
In the third step, we implement the right work packages together with our experts and technology partners.

DPP Consulting in 3 Steps

Kickstart Assessment

We assess whether you are affected and how you can approach DPP requirements and opportunities pragmatically—without launching a major project right away.

Project Planning & Design

We define data and architecture requirements, clarify responsibilities, and create a roadmap that fits into your existing system landscape.

Implementation With Experts

We tailor specific work packages and implement them with our specialists and selected technology partners—from data management to touchpoint.

Vier junge Erwachsene sitzen und stehen um einen Laptop und sehen lächelnd auf den Bildschirm.

KICKSTART Your DPP: Your Fast Track Into the Topic

“KICKSTART your DPP” is our compact entry point for everyone who needs a clear overview fast—and an initial, reliable roadmap.

In a five-hour workshop, we look at your situation together, assess risks and opportunities, and plan the next steps.

The Modules at a Glance:

What is the DPP?—A keynote with clear context.
Must-dos: Which legal requirements will become relevant for you.
Status quo: What data, systems, and processes are already in place today?
Potential analysis: Where can added value emerge for you in marketing, service, and product development?
Your roadmap: Specific next steps, responsibilities, and timelines.

Note: The workshop takes approximately 5 hours. You will receive information about pricing, number of participants, and the agenda after your inquiry.

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More Than Compliance: Your DPP as a Growth Driver

The Digital Product Passport can become your new key to sustainable market success and genuine customer loyalty. When implemented correctly, it creates a direct one-to-one channel to the consumer—right where your product is being used.

You reduce regulatory risks, create transparency around environmental impact and the supply chain, and open up new revenue and service opportunities at the same time. You also gain valuable first-party data that helps you compensate for the loss of third-party cookies and strengthen your CRM and loyalty programs.

Your Specific Benefits:

Fulfillment of current and future regulatory requirements with less risk and more predictability.
Transparency around environmental impact, supply chain, repairability, and recycling as a competitive advantage for your brand.
A new touchpoint directly on the product: storytelling, brand experience, cross-selling and upselling across the entire product lifecycle.
Stronger first-party data for CRM and loyalty—as a response to the end of third-party cookies.
Intelligent service touchpoints with AI, such as repair guidance, troubleshooting, spare parts ordering, and instructions.

Turn Compliance into Measurable Value

New EU regulations such as the Digital Product Passport, PPWR, and EUDR are raising the bar for product and supply chain data. With Product Compliance Data, you create transparency, scalable data processes, and a reliable foundation for market access, efficiency, and new digital touchpoints.

Learn more about Product Compliance Data

Zwei Frauen kleben bunte Notizzettel an eine Glaswand in einem hellen Büro.

Drei Personen, die auf einem orangen Sofa sitzen und über Broschüren neben einem Laptop an einem runden Holztisch sprechen.

Why b.telligent Is the Right Partner

Introducing the Digital Product Passport is a cross-functional topic: data, architecture, AI, marketing, governance, data privacy—everything has to work together. This is exactly where our strength lies.

For more than 20 years, we have advised companies as one of Germany’s leading names in data, analytics, and AI. We combined this know-how early on with dedicated DPP expertise.

What You Can Count On:

A leading data, analytics, and AI consulting in Germany, validated by independent market studies.
One of the first BI consulting companies with dedicated expertise in the Digital Product Passport.
A holistic approach: from data management, architecture, and implementation to governance, marketing, MarTech, CRM, and PII strategy.
A broad, technology-neutral partner network—we work only with the solutions that truly fit your use case.

What Our Clients Say

“b.telligent’s traceability portal has sustainably optimized our production processes. Their tailored portal solution is a major asset for our company, both internally and externally. They are more than just a supplier—they are our strategic partner for innovation and success.”

Stefan Endorff

Director Digital Transformation at FRÄNKISCHE Industrial Pipes

Our Network: Technologies & Partners That Fit Your Needs

For DPP projects, a single solution is rarely enough. We combine the existing building blocks from your data stack with the domain expertise of our partner network. This allows us to evaluate the knowledge relevant to your project, for example from a legal perspective, in addition to our technical expertise in data management, data quality, data platforms and architecture, governance, and MarTech.

We work with all major hyperscalers such as AWS, Google Cloud, and Microsoft, as well as with specialized providers around the Digital Product Passport: PIM and ERP vendors with DPP features, specialized DPP solution providers, RFID/NFC manufacturers, agencies for UI/UX and content, and partners for AI integration.

This ensures you receive a solution that fits your company professionally, technically, and economically—without locking you into a single product.

Our DPP Partner Network

Legal: Noerr | European product regulations and governance.
Consulting & Sustainability: Bloom Partners, Munich Consulting Group, Envolved, heartpiece (a product of MSP AG) | Strategy and sustainable business models.
Tech & Solutions: Spherity, Narravero, Osapiens | DPP, traceability, and scalable compliance solutions.

Contact & Next Step

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Do you want to get started quickly and efficiently with introducing the Digital Product Passport? With a clear project plan, realistic milestones, and a partner who reduces regulatory and technological complexity for you?
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Then let’s talk. Send us a few key details or book an appointment directly. We look forward to hearing from you.

Dr. Kai Brinckmeier

Principal Consultant