Events

Which architecture is right for your business? Using Zeotap as an example, we explain the difference between zero-copy access and a native Snowflake integration.

Composable customer data platforms (CDPs) have long been more than a marketing term, but not every composable CDP works the same way. Some access a company’s Snowflake data via zero-copy, while others run entirely natively within the company’s own account. Using Zeotap as an example, this article explores what distinguishes these approaches from both a technical and strategic perspective. By the end, you will understand which architecture is best suited to which use case—and what to consider during procurement.

SAP and Snowflake have been partners for some time. Now, SAP Business Data Cloud (BDC) and Snowflake are becoming even more tightly integrated. What many have long been waiting for is now possible: data sharing— including SAP semantics—as a foundation for analytics and AI. We explain the key fundamentals, show how hyperscalers fit into the picture, outline the available models, and walk through the technical implementation. Above all, we explore the opportunities this integration creates.