Optimove's science-first Relationship Marketing Hub is based on the use of artificial intelligence. By combining marketing expertise with data science, it enables marketing teams to demonstrate "emotional intelligence" and thus communicate with their customers in the most effective way possible. This allows users to understand and influence customer behavior and so achieve quantifiable growth.
Optimove also empowers users to formulate and manage marketing plans that automate the delivery of highly effective personalized customer communications across single or multiple channels (email, SMS, push messaging, website, Facebook, Google Ads, etc.) – both in advance and in response to real-time customer behavior.