Complex technologies can quickly become a challenge and often prevent marketers and data specialists from focusing attention on their core business. The Mapp Cloud insight-led customer engagement platform lets marketing decision-makers focus on what really counts. By harnessing customer intelligence and marketing analytics, companies can easily and effectively gain cross-channel customer insights from their data that allow them to undertake highly personalized marketing campaigns. Mapp customers benefit from AI-supported forecasting models that support targeted and self-optimizing cross-channel campaigns. Automated messages can thus be sent via the most appropriate marketing channel, at the right time and with optimal contact frequency. Thanks to one-to-one personalization, the highest levels of customer engagement and long-term customer loyalty are possible.