Marketing Technology Deep Dive: Future-Proof Your Marketing Stack

Mihael hat viele Jahre Erfahrung als Berater im PPM-Umfeld. Neben der Implementierung von PPM-Lösungen auf Basis von Microsoft-Technologie hat er Power BI, SSIS und SSRS eingesetzt. Er versteht beide Perspektiven - die des externen Beraters und Dienstleisters sowie die der internen Ressourcen und Stakeholder - und geht auf deren Bedürfnisse ein.

For over 20 years, Laurentius has been advising clients on CRM, marketing automation, closed-loop marketing, CDP, and analytics in B2B and B2C environments. His project experience includes working with various marketing automation and CDP solutions, creating customer engagement/CRM target architectures, requirements management, process analysis, and CRM consulting.

Markus is a consultant with expertise in Digital Analytics, data-driven marketing, and conversion optimization. He has experience on both the agency and client side. He helped the Scout24 Switzerland Group to build, scale, and lead their Digital Analytics department, and played a key role in developing A/B testing as a growth driver. His team received the Culture of Experimentation Rising Star Award in 2022. His strengths include qualitative/quantitative data collection, strategic and customer-centric thinking, adaptability, and an innovative mindset.

Andreas is a consultant with experience in online marketing, digital analytics, marketing attribution, and digital strategy. He was responsible for online marketing and the technology stack at Peek & Cloppenburg in the e-commerce department, helped build the international online marketing at bonprix, and supported various in-house marketing and analytics processes. In addition to his technical and methodological expertise, his strengths include problem-solving, strategic and customer-centric thinking, and facilitation skills.