White Paper
MRM Market Overview
MRM at a Glance – Find the Right Tool for Your Marketing
What can you expect from this guide?
Whether B2B or B2C, marketing campaigns are becoming more extensive, more complex, and span an ever-growing number of channels. This creates major challenges for marketers — especially when it comes to efficiency in planning, execution, collaboration, and control — while pressure on marketing teams continues to rise. As in many other areas, the solution lies in software, automation, and process optimization. Specifically: Marketing Resource Management.
But which tool is best suited to your challenges? And what fits into your MarTech stack? Our b.telligent MRM Market Overview provides guidance and highlights the most relevant vendors, including functions and detailed profiles.
Download the whitepaper now and get fully prepared for your next steps!
Highlights
Marketing Resource Management – purpose, features, provider landscape
Understand the concrete benefits MRM offers modern marketing teams.
Identify the criteria that truly matter in tool selection.
Learn how to best integrate MRM solutions into your MarTech stack.
Get insights into leading providers in the DACH region with a clear feature overview.
Discover where the MRM market is heading and what it means for you.