The Munich-based tech company Usercentrics is a market leader in the area of consent management platforms (CMP). The SaaS solution from Usercentrics enables companies to collect, manage and document user consents across all digital channels such as websites and apps. This ensures compliance with current and future international data privacy regulations such as GDPR, ePrivacy-VO and CCPA.
In conjunction with b.telligent's know-how, solutions from Usercentrics combine the topics of GDPR, business and customer intelligence as well as customer relationship management so as to maximize customer benefit. Collection and management of cross-platform consents can be well integrated into marketing activities, and enable a use of automated processing within these activities.
"When talking about customer engagement, we can't avoid the topic of data privacy. The consent management platform (CMP) from Usercentrics addresses the issue of data privacy at eye level. The fully customizable solution enables us to offer a solution tailored to the complexity of each project plan. With the CMP from Usercentrics, the user assumes control of all consents and remains legally on the safe side."
Competence Center Leiter Customer Engagement & MarTech
The CMP from Usercentrics is compatible with all common marketing tools – from analytics, A/B testing and tracking to re-targeting. Individualization options make it easy to link marketing tools. Ranging from acquirement of general consents to programmatic or contextual placement of banners, all required scenarios can be implemented in compliance with data protection regulations. A database with prefabricated template texts is also available. CMP is indispensable for anyone who needs to bring their website and downstream marketing measures into line with the GDPR. Usercentrics is a strong partner at the customer's side here.
Usercentrics can be combined with these solutions
Comprehensive, by allowing full individualization.
The solution can be purchased with b.telligent.
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