The CMP from Usercentrics is compatible with all common marketing tools – from analytics, A/B testing and tracking to re-targeting. Individualization options make it easy to link marketing tools. Ranging from acquirement of general consents to programmatic or contextual placement of banners, all required scenarios can be implemented in compliance with data protection regulations. A database with prefabricated template texts is also available. CMP is indispensable for anyone who needs to bring their website and downstream marketing measures into line with the GDPR. Usercentrics is a strong partner at the customer's side here.