b.telligent implements Snowplow with cross-device tracking into the frontend and creates data pipelines through to the data mart. This allows us to generate and process rich, high-quality behavioral data on the customer's system. Together with Snowplow, b.telligent successfully identifies behavioral data management challenges for their joint customers. Companies inevitably face these challenges as soon as they try to implement advanced use cases. The result: behavioral data that adds value and delivers significant competitive benefits.