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World of Data 2020: Lecture highlights promise an exciting programme

The conference's programme is filling up: With comedian Klaus-Jürgen "Knacki" Deuser, the first keynote speaker is now also known.


Munich, February 03, 2020 – b.telligent, the management consultancy for data & analytics, invites you to the "World of Data" at the Paulaner Nockherberg in Munich on 14th May. Now the company is announcing the first speakers: HSE24, ProSiebenSat.1 Media and Stadtwerke München, among others, will offer exclusive insights into their data projects. A special highlight: Moderator and comedian Klaus-Jürgen "Knacki" Deuser will deliver a keynote speech about the resolve for change in an ever-changing world.


An ideal time to review traditional business models and learn from best practices. Seldom before has digital transformation been so palpable for businesses. Many companies, regardless of their sector, are confronted by new challenges and issues. Solving these and providing new food for thought is the goal at the World of Data. 30 companies will depict their way to data-driven business models in partly radical, partly bold projects:


HSE24: How are data and added value for customers managed in agile product development?
Roland Geringer, senior vice president of e-commerce, and Holger Stary, vice president of systems of engagement at omni-channel retailer HSE24, highlight the stumbling blocks and learning experiences in projects involving agile product development, and clarify which data really lead to more speed and quality.


ProSiebenSat.1 Media: Winning the productivity race
Disruptive transformation poses massive challenges to ProSiebenSat.1 Media SE as a classic media group, not least in the area of data. In their presentation, Johannes Dieterich and Jie Hou show how the media company is mastering this task with a holistic approach.


Stadtwerke München:How customer-oriented marketing works
Artificial intelligence allows individual forecasts of a customer's wishes and next steps. How this can contribute significantly to a company's success is demonstrated by Jörg Trumpetter, head of the data quality & reporting division, in his presentation titled "Using a next-best-activity application as part of customer service at Munich's municipal utilities".



"We are very pleased with the better-than-average response to the call for paper," says b.telligent founder and CEO Sebastian Amtage. "This confirms that our World of Data addresses exactly those issues currently concerning companies."

Resolve for change - out of the box: The motto of digital transformation

The highlight of the event is a keynote address by comedy prizewinner, artist, producer and entrepreneur Klaus-Jürgen "Knacki" Deuser. With his vast wealth of experience and a proper dose of humour, he addresses the topics of transformation, innovation, digitization and resolution, and uses examples from science, entertainment and sports to explain how we can practice the necessary skills while improving corporate cultures and our personal mindset.

b.telligent's partners round off the event programme

In addition to the specialist lectures, World of Data offers all participants the opportunity to exchange ideas and discuss solutions with software manufacturers on location. Partners from the fields of customer intelligence, data warehousing as well as BI, analytics and reporting will present themselves at the exhibition area.

Sign up now and secure early bird tickets!

As in recent years, the number of places for participants is limited. Secure your ticket at the discounted early-bird fare at There you will also find an overview of all previously confirmed speakers and partners. You don't want to miss any news about World of Data? Then register here for our newsletter!



About World of Data

What began in 2014 with the name "BI Congress" is now one of the most groundbreaking events in the IT and consulting sector. World of Data aims to bring together experts, decision-makers and software manufacturers in one day to discuss the latest core issues faced by data-driven companies. Big data, IoT & cloud, customer intelligence, data science & AI or data visualization: From the very beginning, the programme has convinced with customer lectures directly from practice and the possibility of networking with approximately 650 participants from diverse industries. In 2020, World of Data will be held at Paulaner Nockherberg in Munich.


b.telligent World of Data

Date: Thursday, May 14th, 2020
Location: Paulaner am Nockherberg, Hochstraße 77, 81541 Munich