BI Conference 2018 — AI and Business Intelligence in Practice

Munich, 12 March 2018 – b. telligent will host its third BI Conference in Munich on Thursday, 3 May 2018. Best practices, lectures and networking events will bring together executives, managers and specialists from the fields of big data, business intelligence, CRM and DWH in an exclusive gathering.

A total of 400 delegates from marketing, IT and controlling meet every two years at the b.telligent BI Conference to exchange information on topics such as big data, marketing automation, artificial intelligence and to discuss the latest trends in the BI world.

30 customer presentations on BI and the practical application of AI

As in previous years, the BI Conference offers a wide range of practical topics and solutions, including:

  • How do data-driven customer support, optimized business processes and multi-vendor management save Swisscom millions of Swiss francs? Data analyst Roman Egli explains the success factors for anchoring "data DNA" in a company.
  • How does the MetaWIKI (developed by b.telligent) support the entire AUDI DWH knowledge management process? In a live demo, data warehouse architect Dr. Gernot Schreib from AUDI provides an exclusive insight into the company's DWH processes.
  • How do Swrve and Telefonica harness smart notifications and machine learning to help their customers develop persuasive rich media push campaigns and improve click-through rates and customer satisfaction by determining the best time for delivering push messages? Anshul Kudal, product lead Smart Notifications at Telefonica, shows how to define ultra-granular target groups.

Presentations from BSH Bosch Siemens Hausgeräte, ProSiebenSat. 1 Digital, NetCologne and many more will ensure an enjoyable, high quality program at the beginning of May:

Keynote lecture by Sascha Lobo: "Of machines and people"

After an intense day with many lectures enjoyed in exclusive company, a personal exchange of ideas and knowledge, guests can look forward to the final keynote speech by blogger, author and journalist Sascha Lobo, who will reveal to the specialist audience where the BI journey is heading in the future.

Supplier exhibition by b.telligent partners

To cater for the growing number of visitors, this year's BI Conference is moving to the Hilton Munich Park Hotel. Visitors to the supplier exhibition in the foyer can visit some of the market-leading companies that b.telligent works with and see some of the solutions the BI specialists recommend to their customers. Also present will be Apteco, CrossEngage, Exasol, Longview, Prevero, Qlik, Sensalytics, Smart Digital, Snowflake, Swrve, Synabi, Uniserv, WhereScape and Cloudera.


Register now and secure your early bird discount!

The number of places is limited. Discounted registration is available until 30 March 2018.

Detailed information on the programmed, speakers and sponsors is available at


b.telligent BI Conference 2018

Thursday, 3 May 2018

Hilton Munich Park Hotel
Am Tucherpark 7
80538 Munich






BI Strategie
BI Competence Center
Data Management
Data Security