Successful digital marketing through correct data
Always keeping an eye on the Customer Journey? In our latest blog post we show you how it works - read it now and find answers!
The Basic Ideas behind Recommendation Systems
How your company can benefit from the implementation of Recommendation Systems, read here!
The data success factor in performance marketing - Part 2
In his 2-part blog post, management consultant Christian Endres explains why data is the key turbo for performance marketing.
Digital Changes in Trade
Find out in this blog entry which effect the digitalization on trade has - online and at the Point of Sale.
Customer Journey Analytics and Markov Chains
Markov Chain Modelling - Master Thesis honored by the German Market Research Industry Association.
Campaign Management in the Mobile Engagement Environment
Find out in our blog post how b.telligent proceeded in integtrating the `Mobile App´ channel into the customers existing CRM.
Roll-Out-Strategies
Regarding to campaign management a locally adapted roll-out strategy is very important for a company. Find out more in our blog post!
Callback Service