IMHO, Forget the Activity Relevance Matrices
In customer satisfaction surveys the popular action relevance matrix provides information that is only apparently useful. Read our blog to find out why...
Customer Lifetime Calue - Errors and Truths
The distribution of the customer lifetime value shows that some misunderstandings and errors are widespread. The b.telligent experts inform you here...
Missing Values in Logistic Regression
Find out how to perform an analysis successfully despite missing values in the logistic regression.
arcplan and its new Function "Assign"
Linking and displaying data is a common application in reporting. The arcplan function "Assign" offers a solution to combine data from different sources.
Calculating Wall Surface Areas in R
Practical calculation example in R to demonstrate the use of vectors.
Standardization of a Success Control Process
In our blog post we will tell you why well-conducted success measurements are the basis for the optimization and design of campaigns.
Reformatting SPSS
Stefan Seltmann explains how short instructions in the syntax enable you to to adapt the use of labels.
IMHO learn Python
As a Data Scientist it is important to master programming. Read our blog to find out why " Python " is particularly well suited for this.
Roll-Out-Strategies
Regarding to campaign management a locally adapted roll-out strategy is very important for a company. Find out more in our blog post!
Looking into the Data Science Toolbox
How to implement Data Science for a customer without an established software environment? Our "Data Science Survival Kit" helps to be successfull.
The Monty Hall Problem
Here you can find a simulation of events with Python - based on a popular example of the probability theory.
Data Quality Management
Find out in this blog post, how to generate valuable knowledge for the CRM with the use of Big Data techniques.
SPSS Frequency Analyses
Learn how you can develop independently simple and short commands to display descriptive statistics with the help of the open source tool "R".
Predictive Analytics World, Day Two
The Predictive Analytics World in Berlin is a small but brilliant event. It is probably the best meeting of the Predictive Analytics Community in Germany.
Predictive Analytics World, Day One
The Predictive Analytics World in Berlin is the best meeting of the Predictive Analytics Community in Germany. Our expert Dr. Michael Allgöwer was there...
arcplan meets Hichert Graphics with Outline Bars
Find out in this blog post how to successfully implement the SUCCESS Rules of Hichert by using arcplan.
MRM-Increasing Efficiency in Consultancy Services
Find out how b.telligent scored in a project using an individually tailored MRM tools to substantial efficiency improvements for customers.
Client Technologies for arcplan 8
Find out more about the new innovations in the version of arcplan 8 and the very positive influence on future projects involving the arcplan product suit.
Location Based Advertising (LBA)
Find out more about this special type of online marketing: Location Based Advertising. Learn about the possibility of this way of personalized advertising.
PROSET Research Project
The research project of b.telligent, TU Munich, ETH Zurich and o2 about the increase of productivity by Service Experience Management.