Data-driven Marketing for Santa Clause
Have you ever wondered how Santa Clause and his elves are able to analyze the wish lists data? We have found the answer ;)
Predictive Analytics World Day 2
The second day of Predictive Analytics World: burglars, sensitive data and what you can learn from them about Data Science storytelling.
Predictive Analytics World Day 1
Our colleague Dr. Michael Allgoewer has visited the the Predictive Analytics World in Berlin. Get information about the highlights of the first day here.
Predictive Analytics World Kick-Off
Our colleague Dr. Michael Allgöwer visits the Predictive Analytics World in Berlin this year. Here you can find out about his impressions and experiences!
High Performance Mental Exercise with R
Our colleague Orlando has analysed how you can decipher the world records of high jump with R. How this works? Find it out in our Blog...
Omnichannel-Retailing
Thanks to our new Blog-Cooperation the author Mary Heinze has raised the question, how it is possible to satisfy customers in the digital age!
Customer Journey Analytics and Markov Chains
Markov Chain Modelling - Master Thesis honored by the German Market Research Industry Association.
Splitting files with Python scripts
Find out how you can simply split gigantic data sets with Python scripts!
QuickSteps with arcplan 8.5
In this blog entry Stefan Kersten explains how to create IBCS compliant graphics and how to reuse them as "QuickSteps".
Mobile Customer Engagement - Part 2
The second part of b.telligent's blog series - find out how to best proceed when implementing an MCE solution!
A closer Look at Uplift Modelling
Learn how Uplift Modeling can support you to manage your campaigns more effectively!
Instruction: Hichert (IBCS) out of the Box
b.telligent expert Stefan Kersten explains how to use arcplan quicksteps for an easy creation of IBCS-compliant graphics...
Mobile Customer Engagement - Part 1
In 3 exciting blog posts our expert explains, how mobile customer engagement solutions can be integrated into existing or new multi-channel environments.
HOWTO: Easy Web Scraping with Python
Find out how easy it is to readout automated content from the World Wide Web.
Howto: Transaction-secured Inputs
In this blog entry Arno Velden will demonstrate how you can design an input mask by using the arcplan transaction-securely.
R Tips and Tricks - Part 1
How can you get started with R in regard to Advanced Analytics? Stefan Seltmann offers hints and tricks for an easy introduction into working with R.
Campaign Management in the Mobile Engagement Environment
Find out in our blog post how b.telligent proceeded in integtrating the `Mobile App´ channel into the customers existing CRM.
IMHO, Forget the Activity Relevance Matrices
In customer satisfaction surveys the popular action relevance matrix provides information that is only apparently useful. Read our blog to find out why...
Customer Lifetime Calue - Errors and Truths
The distribution of the customer lifetime value shows that some misunderstandings and errors are widespread. The b.telligent experts inform you here...
Missing Values in Logistic Regression
Find out how to perform an analysis successfully despite missing values in the logistic regression.
Callback Service